Senior Growth & Acquisition Strategist

Mifinity; Ireland; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Private Healthcare

Dental Care

Development Programs

Free Parking

Remote Work Allowance

Extra Leave Days

Study and Exam Leave

Pension Scheme

Job summary

MiFinity is seeking a commercially focused Senior Acquisition Lead to own the strategy, execution and performance of new customer growth. This role reports directly to the Chief Marketing Officer and will lead acquisition across paid media channels, SEO, partnerships, co-marketing, app acquisition, website and landing page conversion.

MiFinity is a regulated fintech with offices in Dublin, Malta and Belfast, serving over 1 million users in 223+ countries.

Qualifications

• Minimum 6+ years in acquisition or growth marketing.
• Strong experience across paid media, SEO, affiliates, landing-page conversion and funnel optimisation.
• Experience managing acquisition budgets and reporting on CAC, CPA, ROAS, payback and channel quality.
• Fintech, payments, eWallet, app, marketplace, SaaS or digital product experience preferred.

Responsibilities

• Own the acquisition strategy across paid media channels, SEO, partnerships, co-marketing, app acquisition, website and landing page conversion.
• Build a commercially accountable acquisition engine focused on quality, conversion, cost efficiency and funded customer growth.
• Lead paid acquisition planning across search, paid social, display, programmatic, retargeting and app channels.
• Own partnerships and co-marketing acquisition in collaboration with Commercial and Merchant-facing teams.
• Provide functional leadership for SEO and organic growth.
• Improve website and landing-page conversion through structured testing, clear messaging, funnel analysis and performance-led briefs.
• Partner with Marketing Technology on tracking, attribution, tagging, campaign setup and data-quality improvements.
• Work with Brand/Campaigns and Social Media to turn campaign concepts into measurable acquisition activity.
• Build acquisition reporting covering budget pacing, channel performance, CAC, conversion, payback and funnel leakage.
• Create a 90-day acquisition roadmap that establishes priorities, ownership, budget discipline and weekly performance reviews.

Skills

Acquisition

Growth marketing

Performance marketing

Paid media

SEO

Affiliate/partner acquisition

Landing-page optimisation

Data analysis

Dashboards/attribution

Job description

MiFinity is seeking a commercially focused Senior Acquisition Lead to own the strategy, execution and performance of new customer growth. This role reports directly to the Chief Marketing Officer and will lead acquisition across paid media channels, SEO, partnerships, co-marketing, app acquisition, website and landing page conversion.

MiFinity is a regulated fintech with offices in Dublin, Malta and Belfast, serving over 1 million users in 223+ countries.