Marketing Lead

Mifinity; Ireland; On-site; EUR 80,000 - 105,000; Full time

Job summary

MiFinity in Dublin is seeking an experienced Marketing Lead to drive integrated brand, product and campaign activity for both consumer and business audiences. You will translate priorities into clear marketing plans, ensuring on-time delivery and measurable outcomes.

Based in Dublin, the role collaborates with Acquisition, Retention, SEO, Design and UX teams, oversees a Social Media Coordinator, and aligns campaigns across paid, CRM and lifecycle channels to strengthen MiFinity's market presence.

Qualifications

• Five+ years in integrated marketing, brand, product marketing or campaigns across B2C and B2B.
• Proven line-management experience delivering multi-channel campaigns with multiple stakeholders.
• Solid understanding of B2B product marketing and sales enablement with strong writing/editing skills.
• Experience managing PR, external agencies and award submissions; event management a plus.
• Commercial budgeting, performance reporting and campaign analysis skills.
• Familiarity with CMS like WordPress and project-management tools; CRM familiarity a plus.

Responsibilities

• Lead integrated B2C and B2B campaigns from brief to launch and review, maintaining MiFinity brand.
• Translate priorities into propositions, messaging and delivery plans; coordinate assets, content and localization with Design, UX, SEO and suppliers.
• Collaborate with Senior Acquisition and Retention Leads to activate campaigns across paid, CRM, lifecycle and owned channels with clear objectives.
• Build a planned B2B marketing programme with Commercial and Product, including positioning, product launches, merchant communications and partner campaigns.
• Keep business product, sales and website materials current while balancing B2C and B2B priorities within the marketing calendar.
• Lead and set objectives for the Social Media Coordinator, approve strategy while day-to-day publishing remains with that role.
• Own the PR and corporate communications calendar with agencies, press releases and executive commentary.
• Lead MiFinity's awards programme and support senior leadership on sensitive communications when required.
• Own the integrated marketing calendar, budgets and supplier delivery with clear priorities and deadlines.
• Set measures, report performance and apply findings across Marketing, Product, Commercial and Leadership.

Skills

Campaign management

Multi-channel campaigns

B2B marketing

B2C marketing

Budget management

PR and external agencies

Tools

WordPress

Project management tools

Job description

About MiFinity

MiFinity is a regulated global payments company serving more than one million users across 223+ countries and territories. Our eWallet and payment products are used by more than 1,200 brands. We are licensed by the UK Financial Conduct Authority and the Malta Financial Services Authority, with offices in Dublin, Malta and Belfast.

Role summary

MiFinity is looking for an experienced, hands-on Marketing Lead to lead integrated brand, product and campaign activity across both consumer and business audiences. Based in Dublin and reporting to the Chief Marketing Officer, you will turn business priorities into clear marketing plans and make sure work is delivered to a high standard, on time and with measurable outcomes.

The role works closely with our Acquisition, Retention, SEO, Design and UX teams, as well as Product, Commercial, Compliance and external partners. You will also manage the Social Media Coordinator, setting direction and standards while the Social Media Coordinator retains day-to-day responsibility for publishing, community management and channel reporting.

Key responsibilities

Integrated campaigns and brand

• Lead integrated B2C and B2B campaigns from brief and budget through to launch and review, covering product launches, promotions, corporate initiatives and partner activity while maintaining a consistent MiFinity brand.
• Turn commercial and product priorities into clear propositions, messaging and delivery plans, coordinating campaign assets, selected web content and localisation with Design, UX, SEO and external suppliers.
• Work with the Senior Acquisition and Retention Leads to activate campaigns across paid, CRM, lifecycle and owned channels, with clear objectives and ownership.

B2B and product marketing

• Build a planned B2B marketing programme with Commercial and Product, covering positioning, product launches, merchant communications, case studies, sales collateral and partner campaigns.
• Keep business product, sales and website materials current while balancing B2C and B2B priorities within the wider marketing calendar.

Social media, PR and corporate communications

• Lead and set objectives for the Social Media Coordinator, approving strategy and priorities while day-to-day publishing, community management and reporting remain with that role.
• Own the PR and corporate communications calendar, including agencies, press releases, announcements, executive commentary and approvals.
• Lead MiFinity's awards programme and support the Chief Marketing Officer, Legal and Compliance on sensitive corporate or regulatory communications when required.

Planning, performance and delivery

• Own the integrated marketing calendar, budgets and supplier delivery, maintaining clear priorities, dependencies and deadlines across concurrent projects.
• Set relevant measures, report performance clearly and apply the findings to future work, collaborating effectively across Marketing, Product, Commercial, Customer Support, Compliance and senior leadership.

Skills and experience

• At least five years' experience across integrated marketing, brand, product marketing or campaigns, covering both B2C and B2B. Fintech, payments, financial services, app or digital product experience is preferred.
• Proven line-management experience and a strong record of delivering multi-channel campaigns involving several stakeholders and approval stages.
• A good understanding of B2B product marketing and sales enablement, supported by strong writing and editing skills across consumer, business and corporate communications.
• Experience managing PR, external agencies and award submissions is highly desirable. Event management experience is preferred but is not a core requirement.
• Commercial confidence with budgets, performance reporting and campaign analysis.
• Working knowledge of CMS platforms such as WordPress and project-management tools. CRM familiarity is useful, while experience in a regulated environment is advantageous.