Dublin-Based Brand & Product Marketing Lead

MiFinity; Dublin; On-site; EUR 70,000 - 110,000; Full time

Job summary

MiFinity is seeking an experienced, hands-on Marketing Lead to spearhead integrated brand, product and campaign activity for both consumer and business audiences. Based in Dublin, you will translate business priorities into clear marketing plans and ensure high-quality delivery on time with measurable outcomes.

You will collaborate with Acquisition, Retention, SEO, Design and UX teams, as well as Product, Commercial, Compliance and external partners, while managing the Social Media Coordinator

Responsibilities

• Lead integrated B2C and B2B campaigns from brief and budget through to launch and review, covering product launches, promotions, corporate initiatives and partner activity while maintaining a consistent MiFinity brand.
• Turn commercial and product priorities into clear propositions, messaging and delivery plans, coordinating campaign assets, selected web content and localisation with Design, UX, SEO and external suppliers.
• Work with the Senior Acquisition and Retention Leads to activate campaigns across paid, CRM, lifecycle and owned channels, with clear objectives and ownership.
• Build a planned B2B marketing programme with Commercial and Product, covering positioning, product launches, merchant communications, case studies, sales collateral and partner campaigns.
• Keep business product, sales and website materials current while balancing B2C and B2B priorities within the wider marketing calendar.
• Lead and set objectives for the Social Media Coordinator, approving strategy and priorities while day-to-day publishing, community management and reporting remain with that role.
• Own the PR and corporate communications calendar, including agencies, press releases, announcements, executive commentary and approvals.
• Lead MiFinity’s awards programme and support the Chief Marketing Officer, Legal and Compliance on sensitive corporate or regulatory communications when required.
• Own the integrated marketing calendar, budgets and supplier delivery, maintaining clear priorities, dependencies and deadlines across concurrent projects.
• Set relevant measures, report performance clearly and apply the findings to future work, collaborating effectively across Marketing, Product, Commercial, Customer Support, Compliance and senior leadership.

Job description

MiFinity is seeking an experienced, hands-on Marketing Lead to spearhead integrated brand, product and campaign activity for both consumer and business audiences. Based in Dublin, you will translate business priorities into clear marketing plans and ensure high-quality delivery on time with measurable outcomes.

You will collaborate with Acquisition, Retention, SEO, Design and UX teams, as well as Product, Commercial, Compliance and external partners, while managing the Social Media Coordinator