Marketing Lead: Fintech Growth & Brand Strategy

Mifinity; Ireland; On-site; EUR 80,000 - 105,000; Full time

Job summary

MiFinity in Dublin is seeking an experienced Marketing Lead to drive integrated brand, product and campaign activity for both consumer and business audiences. You will translate priorities into clear marketing plans, ensuring on-time delivery and measurable outcomes.

Based in Dublin, the role collaborates with Acquisition, Retention, SEO, Design and UX teams, oversees a Social Media Coordinator, and aligns campaigns across paid, CRM and lifecycle channels to strengthen MiFinity's market presence.

Qualifications

• Five+ years in integrated marketing, brand, product marketing or campaigns across B2C and B2B.
• Proven line-management experience delivering multi-channel campaigns with multiple stakeholders.
• Solid understanding of B2B product marketing and sales enablement with strong writing/editing skills.
• Experience managing PR, external agencies and award submissions; event management a plus.
• Commercial budgeting, performance reporting and campaign analysis skills.
• Familiarity with CMS like WordPress and project-management tools; CRM familiarity a plus.

Responsibilities

• Lead integrated B2C and B2B campaigns from brief to launch and review, maintaining MiFinity brand.
• Translate priorities into propositions, messaging and delivery plans; coordinate assets, content and localization with Design, UX, SEO and suppliers.
• Collaborate with Senior Acquisition and Retention Leads to activate campaigns across paid, CRM, lifecycle and owned channels with clear objectives.
• Build a planned B2B marketing programme with Commercial and Product, including positioning, product launches, merchant communications and partner campaigns.
• Keep business product, sales and website materials current while balancing B2C and B2B priorities within the marketing calendar.
• Lead and set objectives for the Social Media Coordinator, approve strategy while day-to-day publishing remains with that role.
• Own the PR and corporate communications calendar with agencies, press releases and executive commentary.
• Lead MiFinity's awards programme and support senior leadership on sensitive communications when required.
• Own the integrated marketing calendar, budgets and supplier delivery with clear priorities and deadlines.
• Set measures, report performance and apply findings across Marketing, Product, Commercial and Leadership.

Skills

Campaign management

Multi-channel campaigns

B2B marketing

B2C marketing

Budget management

PR and external agencies

Tools

WordPress

Project management tools

Job description

MiFinity in Dublin is seeking an experienced Marketing Lead to drive integrated brand, product and campaign activity for both consumer and business audiences. You will translate priorities into clear marketing plans, ensuring on-time delivery and measurable outcomes.

Based in Dublin, the role collaborates with Acquisition, Retention, SEO, Design and UX teams, oversees a Social Media Coordinator, and aligns campaigns across paid, CRM and lifecycle channels to strengthen MiFinity's market presence.