Sales/Marketing Apprentice

Boland Carlow; Carlow; On-site; EUR 22,000 - 34,000; Full time

Benefits offered by this job

Full training

Bonuses

Career progression

Mentoring

Family-owned business

Job summary

Boland Carlow is seeking a Junior / Apprentice Car Sales Executive to join its showroom team in Carlow. You will gain hands-on experience in vehicle sales, customer service and digital marketing, with full training and mentorship from an established family-owned dealership.

The role blends front-line sales with social media content creation, photos and short videos to promote new and used vehicles across Instagram, Facebook and TikTok. No previous experience required.

Qualifications

• Interest in cars and the motor industry.
• Willingness to learn and enthusiasm for sales and marketing.
• Excellent communication and people skills.

Responsibilities

• Welcoming customers and understanding their needs.
• Learning about our range of new and used vehicles.
• Assisting with vehicle demonstrations and test drives.
• Developing understanding of vehicle finance and part-exchange valuations.
• Managing customer enquiries and following up with potential buyers.
• Building customer relationships and contributing to sales targets.
• Creating engaging social media content and supporting online ads.
• Assisting with Instagram, Facebook and TikTok content and video content.

Skills

Customer service

Communication

Social media

Content creation

Camera presence

Creativity

Ambition

Driving licence

Tools

Instagram

Facebook

TikTok

Video editing basics

Job description

Junior / Apprentice Car Sales Executive

Boland Carlow | Full-Time Position

Start Your Career in the Motor Industry!

Are you enthusiastic, ambitious and interested in cars, sales and social media? Are you a confident communicator who enjoys meeting people and being creative?

Boland Carlow is looking for a motivated Junior / Apprentice Car Sales Executive to join our growing sales team.

This is an exciting opportunity for someone looking to build a career in the motor industry, combining customer-facing sales with marketing, social media and digital content creation.

No previous motor industry or sales experience is necessary. Full training and ongoing support will be provided.

What Will the Role Involve?

Sales & Customer Experience

• Welcoming customers to the showroom and understanding their needs.
• Learning about our range of new and used vehicles.
• Assisting with vehicle demonstrations and test drives.
• Developing an understanding of vehicle finance and part-exchange valuations.
• Managing customer enquiries and following up with potential buyers.
• Building strong customer relationships and contributing to sales targets.

Marketing & Social Media

• Creating engaging social media content featuring our vehicles and dealership.
• Taking photographs and videos of vehicles for online advertising.
• Assisting with Instagram, Facebook and TikTok content.
• Creating short-form video content and vehicle walkaround videos.
• Helping promote dealership offers, new model launches and sales campaigns.
• Assisting with online vehicle advertising and digital marketing activities.
• Bringing fresh ideas to help grow our online presence and attract new customers.

What Are We Looking For?

• A genuine interest in cars and the motor industry.
• An interest in social media, marketing and digital content.
• A positive attitude and willingness to learn.
• Excellent communication and people skills.
• Confidence in front of customers and a camera.
• A creative mindset with an eye for detail.
• Ambition, motivation and a desire to succeed.
• Full clean driving licence preferred.

What We Offer

• Full training and structured development programme.
• Experience across both vehicle sales and digital marketing.
• Mentoring from an experienced sales and management team.
• Opportunity to work with Volvo, Skoda, Mazda and Peugeot.
• Competitive salary with attractive performance-related bonuses.
• Excellent career progression opportunities.
• A supportive team environment within an established family-owned business.

About Boland Carlow

Boland Carlow is a family-owned motor dealership with a proud history dating back to 1928. Representing Volvo, Skoda, Mazda and Peugeot, we are committed to delivering exceptional customer service and developing the next generation of talent within our business.

Interested in cars, sales and marketing?

This could be the perfect opportunity to turn your interests into a career!