Performance Marketing Lead - CPA & Growth

Intact Insurance (previously RSA); Dublin; Hybrid; EUR 40,000 - 60,000; Full time

Job summary

Intact Insurance is hiring a Digital Marketing Executive to manage day-to-day paid digital marketing activity and drive performance across PPC, display and CPA-based channels. You will translate business objectives into effective campaigns, monitor budgets and outcomes, and collaborate with internal teams and the external agency to optimise results.

The role requires five years of experience in digital marketing, strong analytics, and the ability to deliver measurable commercial outcomes in a

Qualifications

• At least five years of professional experience in digital marketing, performance marketing, paid media or a closely related role.
• Experience using web analytics and performance measurement platforms such as Google Analytics 4 and equivalent tools.
• Experience analysing campaign, customer and behavioural data to generate actionable recommendations and commercial insights.
• Experience managing PPC, paid search, display or other performance and CPA-based campaigns.

Responsibilities

• Manage day-to-day delivery of paid digital marketing activity across PPC, display and other performance channels.
• Translate objectives into channel plans, briefs and measurable targets.
• Oversee agency relationships, briefs, budgets and timelines.
• Monitor spend, pacing and forecast performance across channels and programmes.
• Develop a structured testing roadmap and implement tests with agency and internal teams.
• Produce regular performance reports and provide recommendations to stakeholders.

Skills

Digital marketing

Performance marketing

Paid media

Analytics

Agency management

Budget management

Education

University qualification in Marketing or related

Job description

Intact Insurance is hiring a Digital Marketing Executive to manage day-to-day paid digital marketing activity and drive performance across PPC, display and CPA-based channels. You will translate business objectives into effective campaigns, monitor budgets and outcomes, and collaborate with internal teams and the external agency to optimise results.

The role requires five years of experience in digital marketing, strong analytics, and the ability to deliver measurable commercial outcomes in a