Digital Marketing Executive

Intact Insurance IE; Dublin; Hybrid; EUR 55,000 - 75,000; Full time

Job summary

Intact Insurance Ireland DAC is seeking a Digital Marketing Executive to drive day-to-day paid marketing across PPC, display, and CPA-based channels. You will translate business goals into channel plans, manage budgets, and collaborate with external agencies to maximise return on investment.

The role requires a strong blend of digital marketing expertise, commercial judgement, and analytical capability, with responsibility for performance, testing and optimisation across campaigns.

Qualifications

• At least five years of professional experience in digital marketing and performance marketing.
• Proven ability to manage PPC, paid search and display campaigns.
• Experience with analytics, measurement and reporting for campaigns.

Responsibilities

• Manage day-to-day paid digital marketing activity across PPC, display and CPA-based channels.
• Translate objectives into channel plans, briefs and measurable targets.
• Oversee agency relationships, briefs, budgets and performance reviews.
• Develop and maintain a structured testing roadmap across campaigns and assets.
• Monitor spend, performance and optimization to meet business targets.

Skills

Digital marketing

Performance marketing

PPC management

Analytics

Budget management

Agency management

Campaign optimisation

A/B testing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics 4

Google Ads

Display advertising platforms

Job description

Join Intact Insurance and make a difference every day.

Whether you're just beginning your career or looking to take the next progressive step, Intact Insurance Ireland is where you can be yourself, learn and develop, and where your ideas matter.

With offices in Belfast, Galway, and Dublin, we've embraced hybrid work, empowering our people to work flexibly and deliver great service to our customers every day.

We want you to thrive and grow with us – and we'll give you all the tools, flexibility and learning opportunities you need to do it.

And, if you bring your best, then we promise to give you, our best.

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact Insurance’s commitment to you in exchange for living our Values, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us

Digital Marketing Executive

The Digital Marketing Executive will be responsible for the day-to-day management and performance of our digital marketing activity, including PPC, display and other performance or cost-per-acquisition campaigns.

Reporting to the Senior Demand and AI Performance Manager, the successful candidate will be accountable for campaign budgets, performance monitoring, testing and optimisation.

This role requires a strong combination of digital marketing expertise, commercial judgement and analytical capability. The Digital Marketing Executive will translate business objectives into effective performance marketing plans, challenge agency recommendations and ensure that investment delivers measurable customer and commercial outcomes.

Key Responsibilities:

Performance Marketing Management

• Manage the day-to-day delivery of paid digital marketing activity across PPC, display and other performance or CPA-based channels.
• Translate business and marketing objectives into clear channel plans, campaign briefs and measurable performance targets.
• Manage activity at programme, campaign and tactical levels, ensuring that each layer contributes to agreed business outcomes.
• Ensure that campaigns are aligned with the wider customer journey, brand strategy and commercial priorities.
• Identify emerging digital channels and investment opportunities such as AI and AEO.
• Agency Management
• Act as the primary day-to-day contact for the external performance marketing agency.
• Provide clear briefs, priorities, budgets, targets and timelines to agency partners.
• Oversee the agency’s account setup, campaign activation, monitoring and optimisation activity.
• Review and challenge agency recommendations using campaign data, market knowledge and commercial judgement.
• Maintain appropriate governance across agency activity, including regular performance reviews, action tracking and escalation where required.

Budget and Commercial Accountability

• Take responsibility for assigned performance marketing budgets and ensure investment is deployed effectively.
• Monitor spend, pacing and forecast performance across channels, programmes and campaigns.
• Recommend budget reallocations based on performance, efficiency and commercial opportunity.
• Maintain accurate budget records and provide clear updates on spend, commitments, forecasts and expected outcomes.
• Ensure activity is managed against relevant commercial measures, including CPA, conversion, revenue and return on advertising investment.
• Maintain robust campaign governance processes, ensuring all activity is accurately tracked, measured and documented.
• Own marketing tracking standards, campaign naming conventions and UTM governance across performance activity
• Conduct campaign and measurement quality assurance checks to ensure data accuracy and reporting integrity.

Testing and Optimisation

• Develop and maintain a structured testing roadmap across audiences, creative, messaging, landing pages, bidding approaches and campaign tactics.
• Define clear hypotheses, success measures and evaluation criteria for each test.
• Work with agency and internal teams to implement tests effectively.
• Analyse test results and translate findings into practical recommendations.
• Own the optimisation of digital acquisition journeys from initial engagement through to quote and policy conversion.
• Work with partner teams to analyse customer behaviour, journey performance and funnel drop-off points to identify opportunities for improvement.
• Use customer, campaign and behavioural data to prioritise optimisation opportunities and measure impact.
• Promote a culture of continuous improvement, evidence-based decision-making and disciplined experimentation.
• Establish experiments across channels, specifically in emerging channels such as AI and other discovery platforms to identify potential areas of growth.

Measurement, Analysis and Reporting

• Monitor campaign performance using relevant online marketing and commercial metrics.
• Produce regular performance reports for stakeholders and senior leaders.
• Explain performance in the context of business objectives, customer behaviour and market conditions and provide clear recommendations on where investment, optimisation or corrective action is required.
• Develop forecasts, scenario analyses and performance projections to support planning and budget decisions.
• Use data to identify growth opportunities, customer acquisition trends and emerging performance risks.
• Translate complex datasets into practical, commercially focused recommendations for stakeholders and senior leaders.
• Track and evaluate metrics such as impressions, reach, click-through rate, cost per click, conversion rate, cost per acquisition, return on advertising spend and customer value.
• Work with analytics and data teams to improve campaign measurement, attribution and reporting.
• Identify data quality or tracking issues and coordinate their resolution with relevant internal and external teams.
• Provide timely commentary for wider business on performance trends, risks, opportunities and forecast outcomes.

Cross-Functional Collaboration

• Work across marketing, brand, content, design, customer, commercial, data, analytics, technology and product teams to deliver campaigns successfully.
• Coordinate campaign dependencies and ensure that required inputs, approvals and assets are delivered on time.
• Build effective working relationships with internal stakeholders and external partners.
• Communicate priorities clearly and influence stakeholders who may not report directly to the role.
• Share performance marketing insights and best practices across the organisation.

Requirements:

• At least five years of professional experience in digital marketing, performance marketing, paid media or a closely related role.
• Experience using web analytics and performance measurement platforms such as Google Analytics 4 and equivalent reporting tools.
• Experience analysing campaign, customer and behavioural data to generate actionable recommendations and commercial insights.
• Demonstrable experience managing PPC, paid search, display or other performance and CPA-based campaigns.
• Experience managing significant digital marketing budgets and making investment decisions based on performance.
• Experience working with and managing external media, digital or performance marketing agencies.
• Strong knowledge of online marketing concepts, digital customer journeys and performance marketing principles.
• Excellent understanding of digital performance metrics, including CPA, CPC, CTR, conversion rate and return on advertising spend.
• Experience developing campaign reports and presenting performance to stakeholders and senior leaders.
• Strong commercial awareness and an understanding of how marketing activity contributes to customer acquisition and business growth.
• Proven ability to work effectively across multiple teams and manage competing priorities.
• Strong briefing, communication, presentation and stakeholder-management skills.
• A relevant university qualification in marketing, digital marketing, business, commerce, analytics or another discipline relevant to the role.
• Experience working in an online B2C environment.
• Experience in a high-volume customer acquisition or digitally led business.
• Knowledge of campaign measurement, attribution models, conversion tracking and marketing analytics.
• Experience developing and managing structured test-and-learn programmes.
• Experience working in a regulated or highly competitive consumer market.
• An understanding of how automation, machine learning and AI can support campaign management, optimisation and insight generation.

Skills and Competencies

• The successful candidate will demonstrate:
• Commercial focus: Connects campaign activity and marketing investment to measurable business results.
• Analytical thinking: Uses data to diagnose performance, test assumptions and identify opportunities.
• Collaboration: Builds strong relationships and works effectively across teams to get work completed.
• Planning and organisation: Manages multiple campaigns, budgets, stakeholders and deadlines in a structured way.
• Curiosity and learning agility: Keeps up to date with changes in digital media, measurement, automation and customer behaviour.
• Clear communication: Turns complex data and technical detail into concise, decision-ready recommendations.

Regulatory Requirements:

If this role is defined as a "controlled function" by the Central Bank Reform Act 2010 Regulations 2011. Any appointment will be conditional on the company being satisfied that you meet the requirements as set out in the Fitness & Probity standards issued in this Act.

Intact Insurance Ireland DAC and its affiliate companies consider applicants on the basis of qualifications and without regard to race, colour, religion, sex, national origin, age, marital or veteran status, sexual orientation, disability or any other legally protected status