Performance Marketing Lead (Motion)

Mediahuis IRL; Dublin; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Motion is seeking an experienced Performance Marketing Lead to own the paid-acquisition strategy across our marketplace brands: Carzone, CarsIreland and Cartell. This hands-on leadership role requires deep paid-media expertise, strong commercial judgement, and the confidence to influence senior stakeholders.

You will lead acquisition across Google, Meta, TikTok and emerging channels, using performance data to optimise investments and drive growth, while championing AI and automation to

Qualifications

• Hands-on leadership building and running paid-acquisition programs.
• Strong specialty in paid search and social with data-driven decision making.
• Proven ability to influence senior stakeholders with evidence-based insights.

Responsibilities

• Own acquisition across Google, Meta, TikTok and emerging channels.
• Use performance data to optimise spend and identify growth opportunities.
• Drive experiments across audiences, bidding, feeds, and journeys.
• Strengthen measurement and attribution to show business impact.
• Partner with Product, Analytics, CRM, Brand, and Tech to improve conversion.

Skills

Paid media

Google Ads

Meta Ads

TikTok Ads

Analytics

Stakeholder mgmt

Tools

GA4

Job description

Performance Marketing Lead (Marketplace Acquisition)

Location: Dublin / Hybrid

At Motion, we have an opportunity available for an experienced Performance Marketing Lead to own the paid-acquisition strategy and performance across our Motion marketplace brands: Carzone, CarsIreland and Cartell.

This is a hands-on leadership role for someone who combines deep paid-media expertise with strong commercial judgement, advanced analytics and the confidence to influence senior stakeholders.

What You’ll Own

• Lead acquisition across Google, Meta, TikTok and emerging channels, from strategy through to hands-on optimisation.
• Use performance and commercial data to optimise investment and identify new growth opportunities.
• Drive experimentation across audiences, bidding, creative, feeds and conversion journeys.
• Strengthen measurement and attribution to demonstrate real business impact.
• Partner across Product, Analytics, CRM, Brand and Technology to improve conversion and customer journeys.
• Influence senior stakeholders with clear, evidence-led recommendations.
• Champion AI, automation and emerging technology to continually improve performance.

You’ll bring deep paid search and social expertise, strong Google Ads capability, advanced analytical skills and commercial judgement, with the confidence to own the strategy while staying hands-on.

Above all, you’ll be a builder who wants to challenge assumptions, raise the standard and develop a best-in-class in-house acquisition capability.