Performance Marketing Lead — Hybrid & Growth

Intact Insurance IE; Dublin; Hybrid; EUR 55,000 - 75,000; Full time

Job summary

Intact Insurance Ireland DAC is seeking a Digital Marketing Executive to drive day-to-day paid marketing across PPC, display, and CPA-based channels. You will translate business goals into channel plans, manage budgets, and collaborate with external agencies to maximise return on investment.

The role requires a strong blend of digital marketing expertise, commercial judgement, and analytical capability, with responsibility for performance, testing and optimisation across campaigns.

Qualifications

• At least five years of professional experience in digital marketing and performance marketing.
• Proven ability to manage PPC, paid search and display campaigns.
• Experience with analytics, measurement and reporting for campaigns.

Responsibilities

• Manage day-to-day paid digital marketing activity across PPC, display and CPA-based channels.
• Translate objectives into channel plans, briefs and measurable targets.
• Oversee agency relationships, briefs, budgets and performance reviews.
• Develop and maintain a structured testing roadmap across campaigns and assets.
• Monitor spend, performance and optimization to meet business targets.

Skills

Digital marketing

Performance marketing

PPC management

Analytics

Budget management

Agency management

Campaign optimisation

A/B testing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics 4

Google Ads

Display advertising platforms

Job description

Intact Insurance Ireland DAC is seeking a Digital Marketing Executive to drive day-to-day paid marketing across PPC, display, and CPA-based channels. You will translate business goals into channel plans, manage budgets, and collaborate with external agencies to maximise return on investment.

The role requires a strong blend of digital marketing expertise, commercial judgement, and analytical capability, with responsibility for performance, testing and optimisation across campaigns.