E-Commerce Manager

Choice Stores

Ashbourne

On-site

EUR 65,000 - 90,000

Full time

6 hours ago

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Benefits offered by this job

Competitive Salary

20 days annual leave

Internal promotions

Office environment

Employee Assistance Program

Staff discount

Well-being initiatives

Growth opportunities

Job summary

Choice Stores is seeking an E-commerce Manager to own and grow its online sales channels. You will optimise campaigns, products and promotions in partnership with Marketing and Business Systems teams, using AI-driven tools and data analytics to drive performance.

Lead operations, CRO, and campaign execution while ensuring brand alignment and a seamless customer journey across all digital touchpoints.

Qualifications

Ambitious, self-motivated individuals who thrive in a collaborative environment.
Strong communication, organisational, and problem-solving skills.
Proven track record managing e-commerce platforms (Shopify, Magento, WooCommerce, etc.).
Strong knowledge of paid digital marketing channels and optimisation tactics.
Familiarity with AI tools for content, CRO, and analytics.
Analytical mindset with experience using Google Analytics, Tag Manager, and reporting dashboards.
Ability to manage multiple projects, deadlines, and stakeholders.
High attention to detail and an ability to thrive in a fast-paced retail environment.
Passion for retail and an appetite for delivering growth.

Responsibilities

Own the online store's day-to-day operations including listings, merchandising, pricing and promotions.
Ensure all content meets brand guidelines and maintains stock visibility and accuracy.
Lead paid campaigns (Google Ads, Shopping, YouTube, paid social) with ROI accountability.
Implement AI-driven A/B testing for creative, targeting and landing pages.
Develop remarketing and personalised targeting strategies using customer data.
Analyze traffic, funnels, and checkout to identify and fix drop-offs.
Translate marketing concepts into high-performing online executions and landing pages.
Collaborate with Marketing and Business Systems teams to ensure alignment and data readiness.

Skills

E-commerce management

Digital marketing

Analytics

AI tool familiarity

Project management

Team collaboration

Communication

Retail passion

Tools

Shopify

Magento

WooCommerce

Google Analytics

Tag Manager

Job description

About Choice Stores

Choice Stores is a proudly 100% Irish-owned retailer, known for great value, bright and welcoming stores, and teams who take pride in delivering a great customer experience. With a growing presence across Ireland, we're deeply committed to supporting local jobs, local suppliers, and the communities we serve.

About Choice Stores

Our locally led business model keeps us agile, people-focused, and responsive to what really matters: our teams and our customers. As we grow, we're looking for passionate, driven individuals to join us and be part of our journey.

At the heart of that success is our Support Office-where innovation meets execution.

Your Role

To own and grow Choice Stores' online sales channels, delivering a seamless and high-converting customer journey while working in close alignment with Marketing and Business Systems teams. The E-commerce Manager will be responsible for maximising online performance, using AI-driven tools, performance marketing, and data analytics to optimise campaigns, products, and promotions.

What You'll Do

E-commerce Operations

Manage the day-to-day operations of the online store, including product listings, merchandising, pricing, and promotions.
Ensure all content meets brand guidelines as set by the Marketing Manager.
Oversee stock visibility and accuracy in collaboration with the Business Systems Manager.

Performance Marketing

Own the optimisation and daily management of paid digital campaigns (Google Ads, Shopping, YouTube, paid social) with ROI accountability.
Implement AI-driven A/B testing for creative, targeting, and landing pages.
Develop remarketing and personalised targeting strategies using customer segmentation data.

Conversion Rate Optimisation (CRO)

Analyse traffic, sales funnels, and checkout processes to identify and resolve drop-off points.
Use AI and analytics to test, refine, and implement changes that improve conversion rates and average order value.

Campaign Execution

Translate marketing campaign concepts into high-performing online executions.
Build and launch dedicated landing pages, category pushes, and online exclusives.
Collaborate with Marketing Manager to ensure campaigns are brand-aligned and on schedule.

AI & Automation

Deploy AI tools for product content generation, SEO optimisation, dynamic pricing, and personalised recommendations.
Work with Business Systems Manager to integrate AI capabilities into the e-commerce platform.

Data & Reporting

Track and report on online KPIs, including traffic, conversion, sales, and ROAS.
Provide actionable insights to Marketing Manager and Senior Management for decision-making.

Key Relationships

Marketing Manager - Receives creative direction, aligns campaigns, and ensures brand consistency.
Business Systems Manager - Works closely to ensure technical readiness, data accuracy, and AI integration.
Senior Management - Reports on performance and strategic opportunities.

What We're Looking For

Ambitious, self-motivated individuals who thrive in a collaborative environment
Strong communication, organisational, and problem-solving skills
A proactive mindset and willingness to learn and adapt
Proven track record managing e-commerce platforms (Shopify, Magento, WooCommerce, etc.).
Strong knowledge of paid digital marketing channels and optimisation tactics.
Familiarity with AI tools for content, CRO, and analytics.
Analytical mindset with experience using Google Analytics, Tag Manager, and reporting dashboards.
Ability to manage multiple projects, deadlines, and stakeholders.
High attention to detail and an ability to thrive in a fast-paced retail environment
Passion for retail and an appetite for delivering growth

Why Join Choice