Marketing Manager

Morgan McKinley; Cork; On-site; EUR 65,000 - 90,000; Full time

Job summary

Morgan McKinley in Cork is seeking a proactive Marketing Manager to lead and grow the marketing function across B2B and retail markets. This hands-on role covers social media, content creation, website management, product marketing and market research.

You will own the marketing strategy, translate ideas into practical execution, and collaborate with cross-functional teams to ensure consistent branding and messaging while driving growth.

Qualifications

• 5+ years in marketing, with retail and B2B exposure.
• Strong understanding of consumers and customers.
• Commercial and analytical mindset; able to translate data into actions.
• Creative thinker who can deliver practical solutions.
• Ability to manage multiple projects and meet deadlines.
• Excellent written and verbal communication.

Responsibilities

• Develop and implement omni-channel marketing strategies for retail and B2B.
• Lead product marketing initiatives to boost brand awareness and sales.
• Drive product visibility with compelling materials and campaigns.
• Manage social media campaigns, content creation, scheduling, analysis.
• Oversee website redesign and content optimization.
• Conduct market research across retail and B2B sectors.
• Collaborate with cross-functional teams to ensure consistent branding.
• Monitor marketing performance and provide actionable insights.
• Manage marketing budgets and relationships with suppliers/agencies.

Skills

Strategic thinking

Analytical mindset

Content creation

Social media management

Project management

Independent worker

Cross-functional collaboration

Commercial awareness

Tools

WordPress

Shopify

Canva

Adobe Creative Suite

Marketing automation platforms

Job description

An established and growing Irish business in Cork operating across both B2B and retail markets is seeking a proactive and versatile Marketing Manager to lead and develop its marketing function.

This is an exciting opportunity to take ownership of the company's marketing strategy and play a key role in supporting continued business growth. The role will cover a broad range of marketing activity, from social media and content creation through to website management, product marketing and market research.

This is a hands-on role, ideal for a commercially minded marketing professional who enjoys taking initiative, developing creative ideas and turning strategy into practical execution.

Key Responsibilities

• Develop and implement marketing strategies aligned with wider business objectives across both retail and B2B markets.
• Develop product activation initiatives to increase brand awareness and support sales growth.
• Drive product visibility through compelling product marketing materials and campaigns.
• Manage social media marketing campaigns, including content creation, scheduling and performance analysis.
• Oversee website redesign, content updates and optimisation to improve user experience and engagement.
• Conduct market research to identify market trends, opportunities and customer needs across both retail and B2B sectors.
• Collaborate with cross-functional teams to ensure consistent branding and messaging across all channels.
• Monitor and analyse marketing performance metrics, providing regular reporting and actionable insights.
• Manage marketing administration, including budgets, invoices and relationships with external suppliers and agencies.

Required Experience & Qualifications

• Proven experience in a marketing role, 5+ years experience ideally with exposure to both retail and B2B environments.
• Strong understanding of consumers and customers.
• Commercial and analytical mindset, with the ability to interpret data and adapt marketing strategies accordingly.
• Creative approach with the ability to develop solutions and work collaboratively to deliver results.
• Ability to work independently, manage multiple projects and meet deadlines.
• Strong social media management and content creation skills.
• Experience using website management platforms such as WordPress or Shopify, with a basic understanding of SEO.
• Excellent written and verbal communication skills.

Preferred Experience

• Experience within relevant B2B or consumer-facing markets.
• Experience in product marketing and/or e-commerce.
• Familiarity with graphic design tools such as Canva or Adobe Creative Suite.
• Experience with marketing automation platforms.
• Knowledge of digital advertising and paid media strategies.
• Self-starter with strong initiative and problem-solving skills.
• Highly organised with excellent attention to detail.
• Strong stakeholder management and engagement skills.
• Collaborative approach with the ability to work effectively across teams.
• Creative thinker with a strong commercial focus and passion for delivering results.