Marketing Manager: Growth Strategy & Product Activation

Morgan McKinley; Cork; On-site; EUR 65,000 - 90,000; Full time

Job summary

Morgan McKinley in Cork is seeking a proactive Marketing Manager to lead and grow the marketing function across B2B and retail markets. This hands-on role covers social media, content creation, website management, product marketing and market research.

You will own the marketing strategy, translate ideas into practical execution, and collaborate with cross-functional teams to ensure consistent branding and messaging while driving growth.

Qualifications

• 5+ years in marketing, with retail and B2B exposure.
• Strong understanding of consumers and customers.
• Commercial and analytical mindset; able to translate data into actions.
• Creative thinker who can deliver practical solutions.
• Ability to manage multiple projects and meet deadlines.
• Excellent written and verbal communication.

Responsibilities

• Develop and implement omni-channel marketing strategies for retail and B2B.
• Lead product marketing initiatives to boost brand awareness and sales.
• Drive product visibility with compelling materials and campaigns.
• Manage social media campaigns, content creation, scheduling, analysis.
• Oversee website redesign and content optimization.
• Conduct market research across retail and B2B sectors.
• Collaborate with cross-functional teams to ensure consistent branding.
• Monitor marketing performance and provide actionable insights.
• Manage marketing budgets and relationships with suppliers/agencies.

Skills

Strategic thinking

Analytical mindset

Content creation

Social media management

Project management

Independent worker

Cross-functional collaboration

Commercial awareness

Tools

WordPress

Shopify

Canva

Adobe Creative Suite

Marketing automation platforms

Job description

Morgan McKinley in Cork is seeking a proactive Marketing Manager to lead and grow the marketing function across B2B and retail markets. This hands-on role covers social media, content creation, website management, product marketing and market research.

You will own the marketing strategy, translate ideas into practical execution, and collaborate with cross-functional teams to ensure consistent branding and messaging while driving growth.