Marketing Manager

Harry Walsh Associates Ltd.; Cork; On-site; EUR 55,000 - 75,000; Full time

Job summary

Harry Walsh Associates Ltd. in Cork, Ireland, seeks a Marketing Manager to lead and develop the marketing function for a growing supplier of steel, hardware and plumbing materials.

You will build a comprehensive marketing strategy supporting retail and B2B objectives, manage social media, oversee website updates, and enhance product visibility. This hands-on role rewards initiative, creativity, and practical execution.

Qualifications

• Minimum 5 years in marketing across retail and B2B.
• Strong writing and verbal communication.
• Commercial and analytical mindset with data-driven decisions.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Develop and implement marketing strategies for retail and B2B markets.
• Develop product activation initiatives to improve brand awareness and sales.
• Drive product visibility with compelling marketing materials and campaigns.
• Manage social media campaigns: content creation, scheduling, analytics.
• Oversee website redesign and content updates to improve UX.
• Conduct market research on trends, opportunities, and customer needs.
• Collaborate with cross-functional teams for cohesive branding.
• Monitor marketing performance metrics and provide actionable insights.
• Handle marketing budgets, invoicing, and coordination with vendors.

Skills

Marketing strategy

Social media management

Content creation

SEO knowledge

Analytics

Project management

Tools

WordPress

Shopify

Canva

Adobe Creative Suite

Marketing automation

Job description

Marketing Manager required to lead and develop the marketing function for an expanding Irish supplier of Steel, hardware & plumbing materials .

This role will focus on building a comprehensive marketing strategy that supports retail and B2B business objectives. From managing social media campaigns to overseeing website updates and enhancing our product offering visibility, you will play a pivotal role in shaping our marketing landscape.

This is a hands‑on position ideal for a marketing professional who thrives on initiative and enjoys balancing creative strategy with practical execution.

Key Responsibilities

• Develop and implement marketing strategies that align with business objectives for both retail and B2B markets.
• Develop product activation initiatives to improve brand awareness and grow sales
• Drive product visibility by creating compelling product marketing materials and campaigns.
• Manage social media marketing campaigns, including content creation, scheduling, and analytics.
• Oversee the redesign, content updates, and optimisation of the company website to improve user experience and engagement.
• Conduct market research to identify trends, opportunities, and customer needs in both retail and B2B sectors.
• Collaborate with cross-functional teams to ensure cohesive branding and messaging across all channels.
• Monitor and analyse marketing performance metrics, providing regular reports and actionable insights.
• Handle administrative tasks related to marketing, including maintaining budgets, processing invoices, and coordinating with external vendors.

Experience

• Proven experience in a marketing role at least 5 years experience in both retail and B2B environments.
• Strong knowledge of consumer / customer.
• Commercial & analytical mindset with the ability to interpret data and adjust strategies accordingly.
• Develop creative solutions and work collaboratively to deliver winning outcomes.
• Ability to work independently & manage multiple projects and meet deadlines.
• Strong skills in social media management and content creation.
• Experience with website management platforms (e.g., WordPress, Shopify) and basic knowledge of SEO.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Experience of relevant markets
• Experience in product marketing and/or e-commerce.
• Familiarity with graphic design tools (e.g., Canva, Adobe Suite) and marketing automation platforms.
• Knowledge of digital advertising and paid media strategies.