Marketing Manager

Westbourne IT Global Services; Cork; On-site; EUR 40,000 - 54,000; Full time

Job summary

Westbourne IT Global Services is seeking a Marketing Executive to support the development and execution of multichannel campaigns. You will coordinate digital and traditional channels, manage social media and website content, and craft engaging marketing materials and emails.

The role also involves supporting paid campaigns on Google, LinkedIn, Facebook and Instagram, monitoring performance, and collaborating with sales to drive leads and growth. Strong writing and analytics skills are essential.

Qualifications

• 2–4 years of experience in marketing, digital marketing, social media, content marketing or a similar role.
• Good understanding of digital marketing, social media marketing, content creation and lead generation.
• Experience supporting or managing marketing campaigns from planning through to execution and reporting.
• Strong written and verbal communication skills.
• Good knowledge of social media platforms including LinkedIn, Facebook, Instagram and other relevant channels.
• Experience with paid advertising platforms such as Meta Ads, Google Ads or LinkedIn Ads would be an advantage.
• Familiarity with tools such as Google Analytics, Canva, CRM systems, email marketing platforms or similar marketing tools.
• Strong content-writing and creative-thinking skills.
• Good organisational and project-management skills.
• Ability to manage multiple tasks and work to deadlines.
• Strong attention to detail and a proactive approach to work.
• Ability to work independently as well as collaboratively within a team.
• Comfortable analysing basic marketing data and using insights to improve campaign performance.

Responsibilities

• Support the development and implementation of marketing plans and campaigns aligned with business objectives.
• Plan, coordinate and execute marketing campaigns across digital and traditional channels.
• Manage and regularly update the company’s social media platforms, website content and other digital channels.
• Create engaging marketing content including social media posts, promotional materials, presentations, advertisements and email campaigns.
• Support and manage paid advertising campaigns across platforms such as Google, LinkedIn, Facebook and Instagram.
• Monitor campaign performance and track key metrics including engagement, leads, website traffic, conversions and ROI.
• Assist in identifying new market opportunities, customer segments and industry trends.
• Work closely with sales and business development teams to support lead-generation activities and commercial growth.
• Maintain consistent brand messaging and visual identity across marketing materials and communication channels.
• Coordinate with designers, agencies, suppliers and other external marketing partners when required.
• Conduct competitor, customer and market research to support marketing initiatives.
• Assist with the planning and promotion of events, exhibitions, webinars and customer engagement activities.
• Support email marketing campaigns and maintain relevant customer and prospect databases.
• Prepare regular marketing reports and provide insights on campaign performance.
• Monitor social media engagement and respond or coordinate responses where appropriate.
• Support the creation of sales and marketing collateral, presentations, brochures and other promotional materials.
• Manage multiple marketing activities and projects while ensuring deadlines and priorities are met.

Job description

Key Responsibilities

• Support the development and implementation of marketing plans and campaigns aligned with business objectives.

• Plan, coordinate and execute marketing campaigns across digital and traditional channels.

• Manage and regularly update the company’s social media platforms, website content and other digital channels.

• Create engaging marketing content including social media posts, promotional materials, presentations, advertisements and email campaigns.

• Support and manage paid advertising campaigns across platforms such as Google, LinkedIn, Facebook and Instagram.

• Monitor campaign performance and track key metrics including engagement, leads, website traffic, conversions and ROI.

• Assist in identifying new market opportunities, customer segments and industry trends.

• Work closely with sales and business development teams to support lead-generation activities and commercial growth.

• Maintain consistent brand messaging and visual identity across marketing materials and communication channels.

• Coordinate with designers, agencies, suppliers and other external marketing partners when required.

• Conduct competitor, customer and market research to support marketing initiatives.

• Assist with the planning and promotion of events, exhibitions, webinars and customer engagement activities.

• Support email marketing campaigns and maintain relevant customer and prospect databases.

• Prepare regular marketing reports and provide insights on campaign performance.

• Monitor social media engagement and respond or coordinate responses where appropriate.

• Support the creation of sales and marketing collateral, presentations, brochures and other promotional materials.

• Manage multiple marketing activities and projects while ensuring deadlines and priorities are met.

Skills & Experience

• 2–4 years of experiencein marketing, digital marketing, social media, content marketing or a similar role.

• Good understanding of digital marketing, social media marketing, content creation and lead generation.

• Experience supporting or managing marketing campaigns from planning through to execution and reporting.

• Strong written and verbal communication skills.

• Good knowledge of social media platforms including LinkedIn, Facebook, Instagram and other relevant channels.

• Experience with paid advertising platforms such as Meta Ads, Google Ads or LinkedIn Ads would be an advantage.

• Familiarity with tools such as Google Analytics, Canva, CRM systems, email marketing platforms or similar marketing tools.

• Strong content-writing and creative-thinking skills.

• Good organisational and project-management skills.

• Ability to manage multiple tasks and work to deadlines.

• Strong attention to detail and a proactive approach to work.

• Ability to work independently as well as collaboratively within a team.

• Comfortable analysing basic marketing data and using insights to improve campaign performance.

Desirable

• Experience working in a B2B or service-based environment.

• Experience supporting lead-generation campaigns.

• Knowledge of SEO, website management or content management systems.

• Experience creating marketing reports and tracking KPIs.

• Basic graphic design or video-content creation experience would be beneficial.