Marketing Director

Spencer Recruitment Ltd; Dublin; On-site; EUR 120,000 - 190,000; Full time

Job summary

Spencer Recruitment Ltd is seeking an experienced Performance Marketing Leader to drive growth across retail, e-commerce and digital commerce. The role combines strategic leadership with hands-on execution to deliver customer acquisition and revenue improvements.

You will manage substantial budgets, lead cross-functional teams and partner with agencies to optimize campaigns across Google Ads, Meta, programmatic and analytics platforms. Strong communication and analytics are essential.

Qualifications

• 8+ years in performance or growth marketing.
• Experience in senior marketing leadership.
• Strong knowledge of paid search, paid social, and programmatic channels.
• Proven ability to drive acquisition and revenue growth.
• Excellent communication and stakeholder management.

Responsibilities

• Develop and execute performance marketing strategies aligned with growth objectives.
• Lead digital acquisition across paid search, paid social, display and other channels.
• Identify opportunities to increase brand visibility, engagement and conversions.
• Oversee budgeting, forecasting and performance reporting.
• Mentor and develop performance marketing professionals.
• Collaborate with brand, creative and commercial teams to deliver integrated campaigns.
• Present performance insights to senior stakeholders.

Skills

Performance marketing leadership

Budget management

Digital marketing strategy

Team leadership

Stakeholder management

Analytical thinking

Tools

Google Ads

Meta Ads

Programmatic advertising

Analytics platforms

Job description

Spencer Recruitment is keen to connect with experienced performance marketing leaders who have a strong background in consumer-focused businesses, particularly across retail, e-commerce and digital commerce.

We are interested in professionals who combine strategic thinking with hands-on digital marketing expertise and have a proven ability to drive customer acquisition, increase revenue and deliver measurable commercial results.

The ideal candidate will have experience managing significant marketing budgets, leading high-performing teams and developing successful digital campaigns across multiple channels.

Key Responsibilities & Experience

Performance Marketing Strategy

• Develop and execute comprehensive performance marketing strategies aligned with commercial growth objectives.
• Lead digital acquisition initiatives across paid search, paid social, display advertising and other performance channels.
• Identify opportunities to increase brand visibility, customer engagement and online conversions.
• Continuously assess channel performance and refine marketing strategies to maximise effectiveness.

Paid Media & Budget Management

• Manage substantial digital advertising budgets across Google Ads, Meta and other relevant platforms.
• Optimise marketing investment to improve return on ad spend (ROAS) and customer acquisition costs (CAC).
• Oversee campaign planning, forecasting and performance reporting.
• Work with external agencies and digital partners to ensure effective campaign delivery.

Digital Growth & Analytics

• Drive customer acquisition, conversion optimisation and revenue growth through data-led marketing.
• Monitor campaign performance using analytics and reporting platforms.
• Develop testing and optimisation strategies across audiences, creative content and advertising channels.
• Use customer insights and performance data to identify new growth opportunities.
• Strengthen campaign tracking, attribution and measurement processes.
• Lead, mentor and develop performance marketing professionals.
• Collaborate with brand, creative, commercial and digital teams to deliver integrated marketing campaigns.
• Present marketing performance, commercial insights and recommendations to senior stakeholders.
• Encourage innovation, accountability and continuous improvement across marketing activity.

Experience & Skills

• 8+ years' experience in performance marketing, digital marketing or growth marketing.
• Previous experience in a senior marketing management or leadership position.
• Strong knowledge of paid search, paid social, programmatic advertising and digital acquisition.
• Demonstrated success in delivering customer acquisition and revenue growth.
• Excellent understanding of Google Ads, Meta Ads, marketing analytics and conversion tracking.
• Strong commercial awareness and experience working with performance metrics including ROAS, CAC and ROI.
• Experience leading teams and managing external agencies.
• Excellent communication, stakeholder management and analytical skills.
• Experience in consumer brands, retail, e-commerce or digital-first businesses is particularly relevant.

Ideal Professional Background

We are particularly interested in connecting with senior marketing professionals who have worked in fast-paced, consumer-focused environments where digital acquisition and commercial performance are central to business growth.

Experience across retail, consumer goods, e-commerce, lifestyle brands or subscription-based consumer businesses would be highly relevant. Lifestyle brand experience would be great!

The strongest professionals will be commercially focused, analytical and confident balancing strategic leadership with hands-on performance marketing expertise.