Marketing Manager

Force Recruitment and Outsourcing; Cork; On-site; EUR 45,000 - 65,000; Full time

Job summary

Force Recruitment and Outsourcing in Cork, Ireland, is seeking a proactive Marketing Manager to lead our marketing agenda across retail and B2B markets.

You will develop and implement a comprehensive strategy, manage social media campaigns, oversee website updates, and drive product visibility with compelling materials and campaigns. This hands-on role balances creative strategy with practical execution and requires strong collaboration across teams.

Qualifications

• Experience across retail and B2B marketing.
• Strong understanding of consumers and purchasing behaviours.
• Commercial and analytical mindset with data interpretation.
• Ability to develop creative solutions and deliver commercial outcomes.
• Ability to work independently and manage multiple projects.

Responsibilities

• Develop and implement marketing strategies across retail and B2B.
• Develop product activation initiatives to improve brand awareness and support sales growth.
• Drive product visibility through marketing materials and campaigns.
• Manage social media campaigns, including content creation, scheduling and analytics.
• Oversee website redesigns, content updates and optimisation for user experience.
• Conduct market research across retail and B2B sectors.
• Collaborate with cross-functional teams for consistent branding and messaging.
• Monitor and analyse marketing performance metrics, providing actionable insights.
• Manage marketing administration, including budgets and vendor coordination.

Skills

Social media management

Content creation

Analytical mindset

Communication skills

Project management

Tools

WordPress

Shopify

Job description

We are seeking a proactive and versatile Marketing Manager to lead our marketing agenda across both retail and B2B markets.

This role will focus on building and implementing a comprehensive marketing strategy that supports business objectives. From managing social media campaigns to overseeing website updates and enhancing product visibility, you will play a pivotal role in shaping the organisation’s marketing activity.

This is a hands-on position, ideal for a marketing professional who thrives on initiative and enjoys balancing creative strategy with practical execution.

Key Responsibilities

• Develop and implement marketing strategies that align with business objectives across both retail and B2B markets.
• Develop product activation initiatives to improve brand awareness and support sales growth.
• Drive product visibility through compelling product marketing materials and campaigns.
• Manage social media marketing campaigns, including content creation, scheduling and analytics.
• Oversee website redesigns, content updates and optimisation to improve user experience and engagement.
• Conduct market research to identify trends, opportunities and customer needs across retail and B2B sectors.
• Collaborate with cross-functional teams to ensure consistent branding and messaging across all channels.
• Monitor and analyse marketing performance metrics, providing regular reports and actionable insights.
• Manage marketing administration, including budgets, invoices and coordination with external vendors.

Required Qualifications

• 3+ years' experience in a marketing role, ideally with experience across both retail and B2B environments.
• Strong understanding of consumers, customers and their purchasing behaviours.
• Commercial and analytical mindset, with the ability to interpret data and adapt strategies accordingly.
• Ability to develop creative solutions and work collaboratively to deliver strong commercial outcomes.
• Ability to work independently, manage multiple projects and meet deadlines.
• Strong social media management and content creation skills.
• Experience with website management platforms such as WordPress or Shopify, along with a basic understanding of SEO.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Experience within relevant product-led or trade-focused markets.
• Experience in product marketing and/or e-commerce.
• Familiarity with graphic design tools such as Canva or Adobe Creative Suite.
• Experience with marketing automation platforms.
• Knowledge of digital advertising and paid media strategies.
• Self-starter with strong initiative and problem-solving abilities.
• Highly organised with excellent attention to detail.
• Collaborative mindset with the ability to work effectively across teams.
• Creative thinker with a passion for delivering measurable results.
• Commercially minded and comfortable working in a hands-on environment.

What We Offer

• Competitive overall package
• Pension contributions
• Opportunities for career growth and development
• Further education and professional development support