Marketing Executive

HEYSARA IMMIGRATESG PTE. LTD.; Dublin; Remote; EUR 38,000 - 62,000; Full time

Job summary

HEYSARA IMMIGRATESG PTE. LTD. seeks a Marketing Specialist to develop and implement marketing strategies for IT products and services, conduct market research, and plan digital campaigns across social media, email, websites, and online platforms.

The role includes creating promotional content, managing online presence, coordinating with sales and technical teams, organizing industry events, and reporting on campaign performance to drive brand awareness and revenue.

Qualifications

• Proven ability to plan and execute digital marketing campaigns across channels.
• Strong market research skills to identify customer needs and trends.
• Excellent communication and presentation capabilities for diverse audiences.
• Ability to create compelling promotional content and coordinate with sales/tech teams.
• Familiarity with social media management and online advertising platforms.

Responsibilities

• Develop and implement marketing strategies to promote IT products and services.
• Conduct market research to identify opportunities, needs and industry trends.
• Plan and manage digital campaigns across social media, email, websites, and online platforms.
• Create and coordinate marketing materials, advertisements, presentations, and promos.
• Manage online presence with website and social media updates.

Skills

Digital marketing

Market research

Communication

Presentation

Content creation

Advertising platforms

Tools

Microsoft Office

Job description

Key Responsibilities:

• Develop and implement marketing strategies to promote the company’s IT products and services.
• Conduct market research to identify new business opportunities, customer needs, and industry trends.
• Plan and manage digital marketing campaigns across social media, email, websites, and online platforms.
• Create and coordinate marketing materials, advertisements, presentations, and promotional content.
• Manage the company’s online presence and coordinate website and social media updates.
• Support lead generation and customer acquisition activities through online and offline marketing initiatives.
• Coordinate with the sales and technical teams to align marketing activities with business objectives.
• Monitor and analyse marketing campaign performance and prepare regular reports.
• Organise and participate in industry events, exhibitions, networking activities, and business development initiatives.
• Maintain relationships with clients, business partners, vendors, and external marketing agencies.
• Keep updated on developments in the IT industry and competitor marketing activities.
• Assist management in developing strategies to increase brand awareness, market reach, and revenue.

Required Skills:

• Good understanding of digital marketing and online marketing platforms.
• Strong communication, presentation, and organisational skills.
• Ability to conduct market research and analyse marketing data.
• Knowledge of social media, content creation, and advertising platforms.
• Proficiency in Microsoft Office and common digital marketing tools.
• Ability to work independently and coordinate effectively with different teams.