Marketing Data & Insights Analyst (Adobe Analytics)

Methodius Ltd; Ulster; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Annual Bonus Scheme

Contributory Pension

Private Medical Insurance

Life Assurance & Long-Term Disability

Employee Assistance Programme

22 days annual leave + 10 public holyd

Job summary

Methodius Ltd is seeking a Marketing Data & Insights Analyst with strong Adobe Analytics experience to support marketing measurement, reporting and channel intelligence. The role involves working across email, webinars, digital campaigns and lead-generation programmes, partnering with marketing, data and technology teams to turn data into actionable insight.

You will manage lead management, campaign reporting and marketing performance processes, and collaborate with Marketing, Salesforce and

Qualifications

• 3+ years' experience in marketing analytics, campaign reporting, marketing operations, BI or a related analytical discipline.
• Experience with marketing performance, CRM, lead management or campaign analytics.
• Strong analytical skills and experience working with complex datasets.
• Ability to manage recurring reporting processes independently and deliver accurate results to deadlines.
• Strong stakeholder management skills across marketing, data and technology teams.

Responsibilities

• Manage lead management, campaign reporting and marketing performance processes, ensuring accurate and timely delivery.
• Partner with Marketing, Salesforce and Enterprise Data teams to support reliable MQL data flows.
• Analyse campaign and channel performance to identify trends, opportunities and optimisation areas.
• Develop and maintain reporting processes, documentation and business rules to ensure consistency and data quality.
• Support dashboards, benchmark reporting and ad hoc analysis across marketing activity.
• Translate stakeholder requirements into practical analytical and reporting solutions.
• Identify opportunities to automate reporting and improve analytical efficiency.

Skills

Adobe Analytics

Marketing analytics

Campaign reporting

Stakeholder management

Data visualization

Tools

Power BI

Tableau

Salesforce

Marketo

Job description

Methodius Ltd is seeking a Marketing Data & Insights Analyst with strong Adobe Analytics experience to support marketing measurement, reporting and channel intelligence. The role involves working across email, webinars, digital campaigns and lead-generation programmes, partnering with marketing, data and technology teams to turn data into actionable insight.

You will manage lead management, campaign reporting and marketing performance processes, and collaborate with Marketing, Salesforce and