Remote Marketing Data Architect

Toptal; Ireland; Remote; EUR 70,000 - 95,000; Full time

Job summary

Toptal is seeking a Marketing Analyst to build and own the marketing data infrastructure, supporting new businesses and acquisitions through M&A. You will track paid advertising performance and translate it into metrics like LTV and ROAS to guide budgets and channel strategy.

You will define essential metrics, measure channel performance, develop reports, and build models and forecasts. Collaboration with analysts and leadership is key to driving data-driven decisions.

Qualifications

• Bachelor’s degree is required.
• 3+ years of experience in data analytics or BI focused on marketing.
• Experience analyzing paid advertising performance (Google Ads, etc.).
• Experience building or owning marketing data infrastructure (tracking, data pipelines, reporting).
• Background in math, science, finance, engineering, or statistics; MBA is a plus.
• Experience with BI tools (Tableau, Qlik, PowerBI).
• Proficiency in SQL; R/Python a plus.
• Hands-on experience with Generative AI tools for analysis and reporting.
• Ability to link data analytics to marketing strategy and operations.

Responsibilities

• Analyze data, build models, test hypotheses, forecast performance, and create Tableau reports.
• Build and maintain marketing data infrastructure, integrate Google Analytics and Google Ads.
• Onboard and integrate data from newly acquired companies for consistent measurement.
• Measure paid advertising performance across channels to guide budget allocation.
• Define independent, holistic metrics aligned with strategy across businesses.
• Collaborate with analysts to connect marketing performance with revenue and operations.
• Map marketing processes to data flows across acquisition, engagement, and revenue.
• Identify opportunities to improve efficiency, conversion, and business impact.
• Utilize Generative AI to accelerate analysis and automate reporting workflows.

Skills

SQL

Tableau

Power BI

Google Analytics

R or Python

Generative AI tools

Data modeling

Education

Bachelor’s degree

Tools

Tableau

Qlik

Power BI

Job description

Toptal is seeking a Marketing Analyst to build and own the marketing data infrastructure, supporting new businesses and acquisitions through M&A. You will track paid advertising performance and translate it into metrics like LTV and ROAS to guide budgets and channel strategy.

You will define essential metrics, measure channel performance, develop reports, and build models and forecasts. Collaboration with analysts and leadership is key to driving data-driven decisions.