Google Analytics & Measurement Consultant (GA4, Tag Manager, Privacy & Insights)

Adaptive & Co; Ireland; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonus

Weekly knowledge-sharing and upskilling

24 days of annual leave plus holidays

Job summary

A leading analytics consultancy in Ireland is seeking a Senior Analytics & Measurement Consultant to guide clients through the Google Marketing Platform. The ideal candidate will have over 5 years of experience with Google tools such as GA and GTM. Responsibilities include strategy creation, solution design, and translating complex data into actionable insights. This role offers a competitive salary, performance bonus, and opportunities for professional growth in a collaborative work environment.

Qualifications

• 5+ years of hands-on experience with Google Marketing Platform solutions (GA, GTM) and related analytics tools.
• Strong data analysis capabilities using Excel (SQL a plus).
• Experience translating complex analytics findings into actionable business recommendations.

Responsibilities

• Lead strategy creation and solution design for clients' data-driven journeys.
• Develop sophisticated measurement frameworks to translate complex data into actionable strategies.
• Conduct structured and ad-hoc analysis of digital marketing and web data.

Skills

Google Ads

Microsoft

Meta

LinkedIn

Data visualization (Storytelling/ UI)

Privacy laws and regulations (GDPR, CCPA)

Excel

Data analysis

Education

5+ years of experience with Google Marketing Platform solutions

Tools

GA4

GTM

BigQuery

Job description

Adaptive & Co. is a leading analytics, technology, and performance marketing consultancy that empowers organizations through data-driven insights and decision-making. As a certified Google Marketing Platform Partner, we provide exceptional value through analytics, measurement, insights strategy, and data activation solutions for some of the world's most recognized brands.

The Role

We are looking for a strategic-lead Senior Analytics & Measurement Consultant to guide our clients' data-driven journey through expert implementation of the Google Marketing Platform ecosystem. In this key role, you'll lead strategy creation, solution design, and insights delivery while acting as a trusted advisor to enterprise clients. Working with our Head of Solution Design, Practice Consultants, and Data Engineers, you'll oversee the complete digital analytics lifecycle.

• Project Phase: Research, discovery & consultation, solution architecture, and implementation
• Program Phase: Analysis, insights generation, strategic consultation, and activation

You'll manage your own client portfolio, developing sophisticated measurement frameworks and translating complex data into actionable business strategies that deliver measurable impact.

Strategic Consulting & Technical Expertise

Required

• Major advertising platforms (Google Ads, Microsoft, Meta, LinkedIn)
• Data visualization (Storytelling/ UI)
• Consent Management Platforms (OneTrust, CookiePro, CookieBot, etc.) and knowledge of privacy laws and regulations (GDPR, CCPA, etc.)
• Privacy-first innovations, such as Advanced Consent Mode, Enhanced Conversions, Server-side tracking benefits, etc.

Preferred

Key Responsibilities

• Discovery and consultation with key stakeholders to understand their unique objectives, business needs, and opportunities
• Design and implement comprehensive measurement solutions leveraging GA4, GTM, and BigQuery to transform business performance
• Educate stakeholders on analytics best practices to enable data-informed decision-making across client organizations.
• Develop strategic frameworks for marketing effectiveness, attribution modeling, data governance, and optimization programs.
• Build and nurture client relationships through consultative leadership and a deep understanding of their business objectives.
• Translate complex analytics insights into clear, compelling recommendations for senior stakeholders.
• Proactively identify opportunities and provide solutions to enhance client outcomes.
• Conduct both structured and ad-hoc analysis of digital marketing and web data to generate actionable insights.
• Undertake audits and troubleshoot existing analytics configurations.

Qualifications & Experience

• 5+ years of hands‑on experience with Google Marketing Platform solutions (GA, GTM) and related analytics tools
• Strategic thinking with a proactive, results‑driven mindset
• Strong data analysis capabilities using Excel(SQL a plus)
• Proficiency with data visualization platforms and UX principles for data visualization
• Working knowledge of major advertising platforms (Google Ads, Meta Ads)
• Exceptional client relationship management skills
• Excellent documentation and presentation abilities (slides)
• Experience translating complex analytics findings into actionable business recommendations
• Self‑starter with the ability to manage multiple projects independently
• Passion for continuous learning in the dynamic field of digital analytics and media

What We Offer

• Competitive salary and performance‑based bonus structure
• Weekly knowledge‑sharing and upskilling
• Collaborative and innovative work environment
• Opportunity to work with leading global brands
• 24 days of annual leave, plus public holidays and your birthday

This position provides an exciting opportunity to shape the digital analytics strategy for leading brands while working with cutting‑edge technology in a fast‑paced, growth‑focused environment.