Marketing Data Architect for Growth & M&A (Remote)

Toptal; Dublin; Remote; EUR 65,000 - 90,000; Full time

Job summary

Toptal is seeking a Marketing Analyst to build and own the marketing data infrastructure and support acquisitions through M&A. You will track paid advertising performance and translate it into metrics like LTV and ROAS to inform budget and channel strategy.

You will define critical metrics, measure channel performance, develop reports, build models, forecast outcomes, and run experiments. This role requires strong stakeholder management and clear communication in English.

Qualifications

• Bachelor’s degree required.
• 3+ years in data analytics or BI with marketing focus.
• Proven experience translating paid media performance into LTV, CAC, ROAS metrics.
• Experience building/owning marketing data infra (tracking, attribution, reporting).
• Proficiency in SQL; familiarity with Python/R is a plus.

Responsibilities

• Analyze data, build models, test hypotheses, forecast performance and create Tableau reports.
• Build and maintain marketing data infrastructure, integrating Google Analytics, Google Ads and other paid platforms.
• Onboard and analyze data from acquired companies to standardize metrics across businesses.
• Measure paid channel performance and guide budget allocation and strategy.
• Define universal metrics (LTV, ROAS, payback) aligned with company goals.
• Collaborate with analysts to connect marketing performance to revenue and operations.
• Identify opportunities to improve efficiency, conversions, and ROI.
• Leverage Generative AI to accelerate analysis and automate reporting.

Skills

Marketing analytics

LTV & ROAS

SQL

Generative AI

Communication

Education

Bachelor's degree

Tools

Tableau

Power BI

Qlik

Google Analytics

Job description

Toptal is seeking a Marketing Analyst to build and own the marketing data infrastructure and support acquisitions through M&A. You will track paid advertising performance and translate it into metrics like LTV and ROAS to inform budget and channel strategy.

You will define critical metrics, measure channel performance, develop reports, build models, forecast outcomes, and run experiments. This role requires strong stakeholder management and clear communication in English.