Marketing Data & Insight Lead – Segmentation & CRM

Archer Recruitment; Dublin; On-site; EUR 42,000 - 70,000; Full time

Job summary

Archer Recruitment is seeking a Marketing & Customer Insight Analyst to lead a data-driven transformation in Ireland. You will shape behavioural segmentation, predictive models, and CRM optimization to drive acquisition, retention, and cross-sell.

Working with Marketing, CRM and Data teams, you will translate insights into commercial actions, develop decisioning frameworks, and lead test-and-learn initiatives to enhance customer value, engagement, and revenue.

Qualifications

• Experience with behavioral segmentation, predictive analytics, propensity modelling, or automated decisioning, ideally within Financial Services, Insurance, or a data-led environment.
• Strong analytical capability with SQL and data visualization, plus working knowledge of Python or similar tools.
• Excellent storytelling, stakeholder management, and commercial skills, with the ability to turn complex analysis into clear business actions.

Responsibilities

• Own and evolve behavioral segmentation, next-best-action, and propensity-led decisioning frameworks
• Translate customer insight and predictive outputs into actionable CRM strategies, journeys, and personalization
• Lead test-and-learn activity and provide commercially focused recommendations to improve conversion, retention, and cross-sell

Skills

Behavioral segmentation

Predictive analytics

Propensity modelling

Automated decisioning

SQL

Data visualization

Python

Tools

SQL

Python

Tableau/Power BI

Job description

Archer Recruitment is seeking a Marketing & Customer Insight Analyst to lead a data-driven transformation in Ireland. You will shape behavioural segmentation, predictive models, and CRM optimization to drive acquisition, retention, and cross-sell.

Working with Marketing, CRM and Data teams, you will translate insights into commercial actions, develop decisioning frameworks, and lead test-and-learn initiatives to enhance customer value, engagement, and revenue.