Marketing Tech Analyst — CRM & Data Activation

Fruition Group Ireland; Dublin; On-site; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Job summary

Fruition Group Ireland is seeking a Marketing Technology Analyst to support digital marketing technology and customer data activation across a large multi-market organisation. You will work on CRM, data flows, and platform integrations to enable personalised engagement.

The role involves collaborating with regional teams to adapt centrally managed platforms to local market requirements, delivering technical documentation and training to support adoption.

Qualifications

• Experience across marketing technology, CRM, and data activation initiatives.
• Ability to translate business objectives into technical requirements.
• Practical knowledge of APIs, data ingestion, workflows and platform integrations.

Responsibilities

• Support implementation and ongoing development of marketing technology solutions across digital channels.
• Maintain understanding of end-to-end data flows from collection to activation.
• Translate commercial requirements into practical technical solutions with stakeholders.

Skills

Marketing technology

CRM

Data activation

APIs

Agile

Stakeholder management

Email marketing

Analytics

Cloud data technologies

Education

Bachelor's degree in IT/CS/Engineering/Business

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud/Data 360

Snowflake

Adobe Experience Manager

Adobe Target

Google Analytics 4

Job description

Fruition Group Ireland is seeking a Marketing Technology Analyst to support digital marketing technology and customer data activation across a large multi-market organisation. You will work on CRM, data flows, and platform integrations to enable personalised engagement.

The role involves collaborating with regional teams to adapt centrally managed platforms to local market requirements, delivering technical documentation and training to support adoption.