Marketing & Customer Insight Data Analyst

Archer Recruitment; Dublin; On-site; EUR 42,000 - 70,000; Full time

Job summary

Archer Recruitment is seeking a Marketing & Customer Insight Analyst to lead a data-driven transformation in Ireland. You will shape behavioural segmentation, predictive models, and CRM optimization to drive acquisition, retention, and cross-sell.

Working with Marketing, CRM and Data teams, you will translate insights into commercial actions, develop decisioning frameworks, and lead test-and-learn initiatives to enhance customer value, engagement, and revenue.

Qualifications

• Experience with behavioral segmentation, predictive analytics, propensity modelling, or automated decisioning, ideally within Financial Services, Insurance, or a data-led environment.
• Strong analytical capability with SQL and data visualization, plus working knowledge of Python or similar tools.
• Excellent storytelling, stakeholder management, and commercial skills, with the ability to turn complex analysis into clear business actions.

Responsibilities

• Own and evolve behavioral segmentation, next-best-action, and propensity-led decisioning frameworks
• Translate customer insight and predictive outputs into actionable CRM strategies, journeys, and personalization
• Lead test-and-learn activity and provide commercially focused recommendations to improve conversion, retention, and cross-sell

Skills

Behavioral segmentation

Predictive analytics

Propensity modelling

Automated decisioning

SQL

Data visualization

Python

Tools

SQL

Python

Tableau/Power BI

Job description

Marketing & Customer Insight Analyst – Shape the future of data-led marketing

• Play a pivotal role in a major data and intelligence-led transformation
• Turn behavioural insight and predictive models into commercial growth
• High-impact role with real ownership across CRM, Marketing & Data

Join a leading insurance organisation embarking on an ambitious, board-backed transformation of how it uses customer data, insight, and intelligence. As the business moves from static CRM campaigns towards trigger-based, predictive decisioning, this is a rare opportunity to become the internal authority on behavioral segmentation, next-best-action, and propensity-led marketing.

Working closely with senior Marketing, CRM, Data, and external agency partners, you take ownership of the behavioral segmentation model, challenge and refine its outputs, and translate sophisticated analysis into clear commercial strategies across acquisition, conversion, retention, and cross-sell. You'll play a central role in turning data into action and helping shape the marketing roadmap for years to come.

This is a varied, high-visibility role where you'll combine analytical expertise with commercial thinking. You'll develop decisioning frameworks, identify high-value propensity use cases, lead test-and-learn activity, analyze customer journeys, and ensure insight is embedded into CRM execution. You'll have the opportunity to directly demonstrate how better customer intelligence can unlock revenue, improve retention, and drive long-term customer value.

You will:

• Own and evolve behavioral segmentation, next-best-action, and propensity-led decisioning frameworks
• Translate customer insight and predictive outputs into actionable CRM strategies, journeys, and personalization
• Lead test-and-learn activity and provide commercially focused recommendations to improve conversion, retention, and cross-sell

Skills / Experience:

• Experience with behavioral segmentation, predictive analytics, propensity modelling, or automated decisioning, ideally within Financial Services, Insurance, or a data-led environment
• Strong analytical capability with SQL and data visualization, plus working knowledge of Python or similar tools
• Excellent storytelling, stakeholder management, and commercial skills, with the ability to turn complex analysis into clear business actions

Salary / Remuneration:

Up to €70,000 + 10% bonus and more benefits.

About Archer – Archer Recruitment is a Specialist IT Recruitment Consultancy based in Ireland.