Customer Insights Analyst

IT Search; Dublin; On-site; EUR 55,000 - 85,000; Full time

Job summary

IT Search has partnered with a growing Irish business to find a Customer Insight Analyst to join their marketing team. This is a brand-new role as the business moves towards a data-led, personalised approach to marketing.

You’ll sit between Marketing, Data and CRM, turning customer behaviour and predictive insight into practical campaigns, customer journeys and next-best-action strategies. You’ll own behavioural segmentation and customer insight, using propensity and predictive analytics to

Qualifications

• Strong SQL and customer analytics experience.
• Exposure to segmentation, propensity modelling, predictive analytics, CRM or personalisation.
• Python is useful but not essential.

Responsibilities

• Own behavioural segmentation and customer insight.
• Use propensity and predictive analytics to drive customer activity.
• Develop personalisation and next-best-action strategies.
• Analyse campaign and customer journey performance.
• Drive a strong test-and-learn approach.
• Work closely with Data, CRM and Marketing teams.

Skills

SQL

Customer analytics

Segmentation

Propensity modelling

Predictive analytics

CRM

Personalisation

Tools

Python

Job description

IT Search has partnered with a growing Irish business to find a Customer Insight Analyst to join their marketing team.

This is a brand-new role as the business moves towards a more data-led, personalised approach to marketing. You'll sit between Marketing, Data and CRM, turning customer behaviour and predictive insight into practical campaigns, customer journeys and next-best-action strategies.

You’ll be responsible for:

• Owning behavioural segmentation and customer insight
• Using propensity and predictive analytics to drive customer activity
• Developing personalisation and next-best-action strategies
• Analysing campaign and customer journey performance
• Driving a strong test-and-learn approach
• Working closely with Data, CRM and Marketing teams

We’re looking for someone with strong SQL and customer analytics experience, ideally with exposure to segmentation, propensity modelling, predictive analytics, CRM or personalisation. Python is useful but not essential.

It’s a great opportunity to join at the start of a significant shift towards intelligence-led marketing, with genuine scope to shape how customer data is used across the business.