Customer Marketing Analytics Lead

Diageo; Leinster; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

On-site gym

Pension plan

Health insurance

Annual bonus

Share options

Job summary

Diageo in Ireland seeks an analytics professional to provide analytical and operational support to Customer Marketing, turning activation and performance data into simple insights and trackers that improve planning and execution.

You will build regular views of activation delivery, spend and key metrics, partner with Sales, Finance and RGM, and drive data quality and actionable recommendations across FMCG beverage brands.

Qualifications

• Experience in commercial analysis or sales operations.
• Strong Excel and data quality focus.
• Ability to translate insights into clear commercial actions.

Responsibilities

• Maintain customer marketing trackers and activation metrics across channels.
• Prepare insight packs, data and activation calendars for Customer Marketing Managers.
• Analyse shopper, customer and campaign data to identify opportunities and risks.
• Support cross-functional decisions with clear summaries for Sales, Finance and other stakeholders.
• Ensure data quality and repeatable processes for efficient analyses.

Skills

Excel

Power BI

Dashboarding

CRM data

Tools

NielsenIQ

IRI

Dunnhumby

Job description

Diageo in Ireland seeks an analytics professional to provide analytical and operational support to Customer Marketing, turning activation and performance data into simple insights and trackers that improve planning and execution.

You will build regular views of activation delivery, spend and key metrics, partner with Sales, Finance and RGM, and drive data quality and actionable recommendations across FMCG beverage brands.