Data-Driven Customer Marketing Analyst

Diageo plc; Dublin; On-site; EUR 42,000 - 64,000; Full time

Benefits offered by this job

Annual bonus

Share options

Pension scheme

Health insurance

Gym subsidy

Job summary

Diageo plc is seeking a Customer Marketing Analyst in Dublin to transform shopper, customer and campaign data into actionable insights. You will support planning, activation and post-activity analysis for Customer Marketing Managers, turning data into practical recommendations and maintaining repeatable data processes.

Ideal candidates will have strong Excel and Power BI skills, experience with CRM data and行业-standard analytics tools, and the ability to collaborate with Sales, RGM, Finance and

Qualifications

• Experience in commercial analysis, sales operations, customer marketing, finance, category, RGM or business intelligence roles.
• Sophisticated Excel and good Power BI or dashboarding capability; experience with NielsenIQ, IRI, Dunnhumby, CRM or customer data is advantageous.

Responsibilities

• Maintain customer marketing trackers: activation delivery, spend, metrics, M&E and performance.
• Prepare insight, data and activation calendars for Customer Marketing Managers.
• Turn data into practical insight across shopper, customer, market, CRM and campaigns.
• Maintain clean inputs, templates and control logs for repeatable processes.
• Provide clear summaries for Sales, RGM, Category, Shopper and Finance stakeholders.

Skills

Excel

Power BI

CRM data

NielsenIQ/IRI knowledge

Tools

NielsenIQ

IRI

Dunnhumby

Job description

Diageo plc is seeking a Customer Marketing Analyst in Dublin to transform shopper, customer and campaign data into actionable insights. You will support planning, activation and post-activity analysis for Customer Marketing Managers, turning data into practical recommendations and maintaining repeatable data processes.

Ideal candidates will have strong Excel and Power BI skills, experience with CRM data and行业-standard analytics tools, and the ability to collaborate with Sales, RGM, Finance and