Global SMB Campaigns Lead — Data-Driven & AI-Enabled

Bentley Systems; Ireland; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Bentley Systems is seeking a Senior Manager, Global Campaigns in Dublin to lead cross-functional, end-to-end campaigns for the small business segment. This role requires data-driven decision making and a hands-on approach to scale the global campaigns function.

You will own brief-to-retrospective cycles, drive optimization with AI-assisted workflows, and collaborate with sales to align pipeline goals with activation. Hybrid work with 1-2 days in Dublin.

Qualifications

• 7-10 years in integrated campaign management, demand generation, or growth marketing in B2B.
• Proven track record owning multi-channel campaigns end-to-end.
• Growth mindset: hypotheses, tests, data-driven decisions.
• Strong media literacy to brief channel teams and drive quality outputs.
• Comfort with ambiguity and building structure in build-phase environments.
• Experience with marketing automation and project tools.
• Curiosity about AI and automation to improve workflows.
• Experience with SMB or small business segments a plus.
• Experience in enterprise software/infrastructure a plus.

Responsibilities

• Own campaigns end-to-end: brief, production schedule, gate reviews, launch, optimization, retrospectives.
• Lead test-and-learn initiatives with hypotheses and in-flight design of A/B tests.
• Hold performance reviews and biweekly optimization meetings with channel teams.
• Translate data into clear leadership narratives showing outcomes and actions.
• Connect campaign activity to pipeline, conversion, and awareness metrics.
• Create global playbooks for field teams to localize and activate regions.
• Lead campaign kickoffs and coordinate inputs with stakeholders.
• Coordinate with Sales and SDR on launches and follow-up timing.
• Design campaigns for the small business segment with tailored messaging and offers.
• Collaborate with small business sales leadership on timing and qualification criteria.
• Explore AI tools to automate workflows, reporting, and briefing.
• Maintain and iterate AI agents in the campaign workflow.
• Identify bottlenecks and explore AI-driven solutions.
• Minimal travel required (1-2x per year).

Skills

Campaign management

Growth marketing

Data-driven decision making

Cross-functional leadership

A/B testing

Tools

Marketo

Salesforce

Jira

Asana

ClickUp

Job description

Bentley Systems is seeking a Senior Manager, Global Campaigns in Dublin to lead cross-functional, end-to-end campaigns for the small business segment. This role requires data-driven decision making and a hands-on approach to scale the global campaigns function.

You will own brief-to-retrospective cycles, drive optimization with AI-assisted workflows, and collaborate with sales to align pipeline goals with activation. Hybrid work with 1-2 days in Dublin.