Marketing Strategist

Tata Consultancy Services; Letterkenny; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Pension

Health care

Life assurance

Laptop provided

Training resources

Discounts within Tata network

Health & wellness initiatives

London Marathon sponsorship

Job summary

Tata Consultancy Services in Ireland is seeking a Marketing Strategist to lead strategic marketing plans that align customer needs with business objectives and brand priorities. You will drive customer experience improvements and marketing effectiveness through data-driven insights and collaboration across teams.

The role emphasizes strategic leadership, project planning, and stakeholder management, with opportunities to leverage AI and automation to accelerate go-to-market speed and outcomes.

Qualifications

• Proven experience in marketing strategy and customer experience.
• Strong understanding of integrated marketing, customer journeys, brand strategy, and campaign planning.
• Experience developing strategic recommendations based on customer insights, market analysis, and performance data.
• Ability to manage complex initiatives involving multiple stakeholders and cross-functional teams.

Responsibilities

• Develop marketing strategies that align business objectives, customer needs, and brand priorities.
• Use customer, market, and performance insights to shape strategic marketing recommendations and plans.
• Act as a trusted advisor to stakeholders on marketing initiatives, customer journeys, and campaign approaches.
• Identify opportunities to enhance customer experience, engagement, and marketing effectiveness.
• Lead strategic marketing initiatives from planning through execution.
• Develop and manage project plans, timelines, milestones, and dependencies.
• Coordinate cross-functional teams across marketing, content, communications, digital, analytics, operations, compliance, and technology.

Skills

Marketing strategy

Customer experience

Integrated marketing

Campaign planning

Cross-functional collaboration

Data-driven insights

Project management

Communication & presentation

AI & automation awareness

Marketing technology

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Adobe Workfront

Jira

Figma

Microsoft 365

Job description

Role: Marketing Strategist

Contract: Permanent

Careers at TCS: It means more

TCS is a purpose-led transformation company, built on belief. We do not just help businesses to transform through technology. We support them in making a meaningful difference to the people and communities they serve - our clients include some of the biggest brands in the UK and worldwide. For you, it means more to make an impact that matters, through challenging projects which demand ambitious innovation and thought leadership.

• Work closely with the range of teams within the business to bring ideas to life.
• Develop and maintain a unified strategy that aligns operational efficiency with marketing and growth objectives.
• Work with customers and create high-impact customer experiences for our business.

The Role

The Marketing Strategist serves as a trusted advisor to business and marketing stakeholders, responsible for developing strategic marketing plans that align customer needs, business objectives, and brand priorities. This role drives customer experience improvements, marketing effectiveness, and operational excellence through data-driven insights, cross-functional collaboration, and disciplined execution.

The ideal candidate will perform a variety of tasks, balancing a mix of data and creativity to produce effective marketing strategy. This includes executing marketing campaigns, driving KPIs, managing workloads, prioritization and anticipating support needs.

You will thrive in a work environment that requires strong problem-solving skills and independent self-direction, coupled with an aptitude for facilitation, team collaboration and open communication.

Your responsibilities:

• Develop marketing strategies that align business objectives, customer needs, and brand priorities.
• Use customer, market, and performance insights to shape strategic marketing recommendations and plans.
• Act as a trusted advisor to stakeholders on marketing initiatives, customer journeys, and campaign approaches.
• Identify opportunities to enhance customer experience, engagement, and marketing effectiveness.

Strategic Project Leadership

• Lead strategic marketing initiatives from planning through execution.
• Develop and manage project plans, timelines, milestones, and dependencies.
• Coordinate cross-functional teams across marketing, content, communications, digital, analytics, operations, compliance, and technology.
• Manage project risks, issues, and priorities to ensure successful delivery.
• Facilitate workshops, planning sessions, and stakeholder reviews to drive alignment and decision-making.
• Establish and maintain governance frameworks, processes, and reporting mechanisms to ensure consistent delivery of marketing initiatives and compliance with organisational standards.

Stakeholder Management & Operational Excellence

• Build strong relationships and influence stakeholders across business and marketing functions.
• Monitor marketing performance, project health, and key KPIs, providing actionable recommendations.
• Drive continuous improvement in marketing processes, workflows, and ways of working.
• Leverage AI and automation to improve efficiency, accelerate speed to market, optimize processes, and drive measurable business outcomes.

Your Profile

Essential skills/knowledge/experience:

• Proven experience in marketing strategy, customer experience, marketing consultancy, or strategic planning roles.
• Strong understanding of integrated marketing, customer journeys, brand strategy, and campaign planning.
• Experience developing strategic recommendations based on customer insights, market analysis, and performance data.
• Ability to manage complex initiatives involving multiple stakeholders and cross-functional teams.
• Strong project planning and organisational skills, with experience managing timelines, priorities, dependencies, and risks.
• Excellent communication, presentation, facilitation, and stakeholder management skills.
• Strong analytical and problem-solving abilities with a focus on translating insights into business action.
• Experience driving process improvements and implementing more effective ways of working.
• Familiarity with marketing technologies, workflow tools, and digital marketing ecosystems.
• Ability to leverage AI and automation to enhance marketing processes, customer engagement, and decision-making.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience in Financial Services or other regulated industries.
• Background in consulting or advisory roles.
• Experience with marketing workflow and collaboration tools such as Adobe Workfront, Jira, Figma, and Microsoft 365.
• Knowledge of digital transformation, marketing operations, and customer experience optimisation.
• 5+ years' experience in marketing strategy, consulting, planning, or related disciplines.

TCS is consistently voted a Top Employer in the UK and globally. Our competitive salary packages feature pension, health care, life assurance, laptop and access to extensive training resources and discounts within the larger Tata network.

We offer health & wellness initiatives and sports events; we are the proud sponsor of the London Marathon and partner with our local communities in Ireland.

Diversity, Inclusion and Wellbeing

Tata Consultancy Services UK&I is committed to meeting the accessibility needs of all individuals in accordance with the Ireland Employment Equality Acts 1998-2011 (as amended) and the Equal Status Acts 2000-2012 (as amended).

We welcome and embrace diversity in race, nationality, ethnicity, disability, neurodiversity, gender identity, age, physical ability, gender reassignment, sexual orientation. We are a disability inclusive employer and encourage disabled people to apply for this role.

As a Disability Confident Employer, we offer an interview to applicants with disabilities or long-term conditions who meet the minimum criteria for the role. Please email us at [e-mail] if you would like to opt in.

Due to the high volume of applications, we will be unable to contact each applicant individually on the status of their application. If you have not received a direct response within 30 days, then it should be deemed unsuccessful on this occasion.