Strategic Marketing Lead — Customer Experience

Tata Consultancy Services; Letterkenny; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Pension

Health care

Life assurance

Laptop provided

Training resources

Discounts within Tata network

Health & wellness initiatives

London Marathon sponsorship

Job summary

Tata Consultancy Services in Ireland is seeking a Marketing Strategist to lead strategic marketing plans that align customer needs with business objectives and brand priorities. You will drive customer experience improvements and marketing effectiveness through data-driven insights and collaboration across teams.

The role emphasizes strategic leadership, project planning, and stakeholder management, with opportunities to leverage AI and automation to accelerate go-to-market speed and outcomes.

Qualifications

• Proven experience in marketing strategy and customer experience.
• Strong understanding of integrated marketing, customer journeys, brand strategy, and campaign planning.
• Experience developing strategic recommendations based on customer insights, market analysis, and performance data.
• Ability to manage complex initiatives involving multiple stakeholders and cross-functional teams.

Responsibilities

• Develop marketing strategies that align business objectives, customer needs, and brand priorities.
• Use customer, market, and performance insights to shape strategic marketing recommendations and plans.
• Act as a trusted advisor to stakeholders on marketing initiatives, customer journeys, and campaign approaches.
• Identify opportunities to enhance customer experience, engagement, and marketing effectiveness.
• Lead strategic marketing initiatives from planning through execution.
• Develop and manage project plans, timelines, milestones, and dependencies.
• Coordinate cross-functional teams across marketing, content, communications, digital, analytics, operations, compliance, and technology.

Skills

Marketing strategy

Customer experience

Integrated marketing

Campaign planning

Cross-functional collaboration

Data-driven insights

Project management

Communication & presentation

AI & automation awareness

Marketing technology

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Adobe Workfront

Jira

Figma

Microsoft 365

Job description

Tata Consultancy Services in Ireland is seeking a Marketing Strategist to lead strategic marketing plans that align customer needs with business objectives and brand priorities. You will drive customer experience improvements and marketing effectiveness through data-driven insights and collaboration across teams.

The role emphasizes strategic leadership, project planning, and stakeholder management, with opportunities to leverage AI and automation to accelerate go-to-market speed and outcomes.