Live Events Campaign Manager

MCD Productions; Dublin; On-site; EUR 32,000 - 46,000; Full time

Job summary

MCD Productions in Dublin seeks a Marketing & Campaign Executive to drive integrated marketing campaigns across music, theatre, and events. You will partner with Promoters, Digital, PR and Creative teams to craft targeted plans that maximise ticket sales.

You will manage multiple campaigns, monitor budgets and ROI, and contribute to creative development and cross-media promotion in a fast-paced environment.

Qualifications

• A qualification in Marketing (or a similar discipline) advantageous.
• Passion for understanding the consumer, for what music, theatre, comedy, family attractions and exhibitions mean to different audiences and what motivates consumer behaviour around live events
• Prior marketing experience within an agency or events business, operating as a Campaign Executive, Account Executive, or Planner
• In-depth knowledge of the Irish media landscape, including key publishers, broadcast networks, out-of-home (OOH), and digital platforms.
• Budget Management: Experience managing or tracking marketing budgets and evaluating financial/campaign outcomes and impact, to inform future activations.
• In-depth knowledge and experience of the campaign briefing process
• Strong time management, task prioritisation abilities and excellent attention to detail is an imperative
• Flexibility, resourcefulness and a high level of creativity
• Excellent written and oral communication skills
• Natural interpersonal and communicative abilities
• Strong organisation and project management skills/experience

Responsibilities

• The creation (including concept creation) and execution of targeted marketing plans
• Defining campaign objectives and creating/delivering innovative and effective campaigns to optimise ticket sales and promote shows
• Supporting colleagues in Marketing, the Digital Marketing Department and across MCD in implementing integrated strategies with a particular focus on digital marketing
• Working with our agencies and in-house creative teams to produce compelling campaigns
• Working with venues, commercial and media partners to optimise exposure/achieve goals
• Engaging with MCD's PR, Creative, Social and Digital teams to ensure that campaigns are supported effectively, across different platforms and channels
• Measuring campaign performance and RoI to improve and power future campaigns
• Proposing creative recommendations, based on audience preferences/demographics and campaign performance, to improve marketing and campaign outcomes
• You will support a dynamic team in delivering professional campaigns against ambitious timelines
• Contributing to the creative development and successful implementation of MCD's integrated marketing strategy

Skills

Campaign management

Digital marketing

Budget management

Media planning

Project coordination

Communication skills

Education

Marketing qualification

Tools

Google Analytics

Facebook Ads

Mailchimp

Job description

MCD Productions in Dublin seeks a Marketing & Campaign Executive to drive integrated marketing campaigns across music, theatre, and events. You will partner with Promoters, Digital, PR and Creative teams to craft targeted plans that maximise ticket sales.

You will manage multiple campaigns, monitor budgets and ROI, and contribute to creative development and cross-media promotion in a fast-paced environment.