Live Events Marketing Campaign Lead

MCD Productions Limited; Dublin; On-site; EUR 40,000 - 60,000; Full time

Benefits offered by this job

Vacation days

Healthcare

Retirement benefits

Tuition reimbursement

Paid caregiver leave

Employee ticketing program

Job summary

MCD Productions Limited in Dublin seeks a Marketing & Campaign Executive to support the promotion of live events across music, theatre and exhibitions. You will create and execute targeted marketing plans, collaborating with Promo, Digital, PR and Creative teams to drive ticket sales and audience engagement.

The role requires a data-driven mindset, experience in campaigning and budgeting, and strong communication across internal teams and external partners.

Qualifications

• Proven track record delivering integrated campaigns with data-driven insights.
• Marketing qualification or similar discipline advantageous.
• Experience in agency or events business and campaigns.
• In-depth knowledge of the Irish media landscape including publishers, networks and OOH.
• Budget management experience and evaluating campaign outcomes.
• Strong time management and attention to detail, with high creativity.

Responsibilities

• Create and execute targeted marketing plans.
• Define campaign objectives and deliver innovative campaigns to optimise ticket sales.
• Support Marketing, Digital Marketing and PR teams in implementing strategies.
• Collaborate with agencies and in-house creative teams to produce campaigns.
• Work with venues, commercial and media partners to maximise exposure.
• Coordinate with PR, Creative, Social and Digital teams across platforms.
• Measure campaign performance and RoI to inform future campaigns.
• Propose creative recommendations based on audience data and demographics.

Skills

Campaign management

Digital marketing

Media planning

SEM / PPC

Email marketing

Social media advertising

Budget management

Analytics

Data-driven mindset

Campaign briefing

Time management

Communication skills

Education

Marketing qualification

Job description

MCD Productions Limited in Dublin seeks a Marketing & Campaign Executive to support the promotion of live events across music, theatre and exhibitions. You will create and execute targeted marketing plans, collaborating with Promo, Digital, PR and Creative teams to drive ticket sales and audience engagement.

The role requires a data-driven mindset, experience in campaigning and budgeting, and strong communication across internal teams and external partners.