Marketing Campaign Executive

MCD Productions; Dublin; On-site; EUR 32,000 - 46,000; Full time

Job summary

MCD Productions in Dublin seeks a Marketing & Campaign Executive to drive integrated marketing campaigns across music, theatre, and events. You will partner with Promoters, Digital, PR and Creative teams to craft targeted plans that maximise ticket sales.

You will manage multiple campaigns, monitor budgets and ROI, and contribute to creative development and cross-media promotion in a fast-paced environment.

Qualifications

• A qualification in Marketing (or a similar discipline) advantageous.
• Passion for understanding the consumer, for what music, theatre, comedy, family attractions and exhibitions mean to different audiences and what motivates consumer behaviour around live events
• Prior marketing experience within an agency or events business, operating as a Campaign Executive, Account Executive, or Planner
• In-depth knowledge of the Irish media landscape, including key publishers, broadcast networks, out-of-home (OOH), and digital platforms.
• Budget Management: Experience managing or tracking marketing budgets and evaluating financial/campaign outcomes and impact, to inform future activations.
• In-depth knowledge and experience of the campaign briefing process
• Strong time management, task prioritisation abilities and excellent attention to detail is an imperative
• Flexibility, resourcefulness and a high level of creativity
• Excellent written and oral communication skills
• Natural interpersonal and communicative abilities
• Strong organisation and project management skills/experience

Responsibilities

• The creation (including concept creation) and execution of targeted marketing plans
• Defining campaign objectives and creating/delivering innovative and effective campaigns to optimise ticket sales and promote shows
• Supporting colleagues in Marketing, the Digital Marketing Department and across MCD in implementing integrated strategies with a particular focus on digital marketing
• Working with our agencies and in-house creative teams to produce compelling campaigns
• Working with venues, commercial and media partners to optimise exposure/achieve goals
• Engaging with MCD's PR, Creative, Social and Digital teams to ensure that campaigns are supported effectively, across different platforms and channels
• Measuring campaign performance and RoI to improve and power future campaigns
• Proposing creative recommendations, based on audience preferences/demographics and campaign performance, to improve marketing and campaign outcomes
• You will support a dynamic team in delivering professional campaigns against ambitious timelines
• Contributing to the creative development and successful implementation of MCD's integrated marketing strategy

Skills

Campaign management

Digital marketing

Budget management

Media planning

Project coordination

Communication skills

Education

Marketing qualification

Tools

Google Analytics

Facebook Ads

Mailchimp

Job description

Job Summary

Location: Dublin

Working Hours: Full time

Job Type: Fixed term contract, expected duration at least 6 months

The Company

MCD Productions is the leading promoter and provider of live music and entertainment events in Ireland. Consistently ranked amongst the top 15 promoters in the world by the internationally renowned trade magazine Pollstar, MCD promotes events with capacities ranging from 200 to 80,000 across the island of Ireland. Promoting the best in home grown talent, and working with a host of internationally renowned artists, MCD also promotes annual music festivals such as Longitude and Vital among others.

The Vision

MCD Productions is currently inviting applications from passionate individuals who are determined to do great work in delivering exceptional campaigns - resulting in sold out venues and an unforgettable two hours of magic.

Working with MCD's Promoters, Digital, PR and Creative teams, the position of Marketing & Campaign Executive / Media Planner (maternity cover, minimum 6 months with potential to extend) exists as a pivotal support role in ensuring the effective and professional promotion of acts and artists across music, theatre, comedy, family attractions and exhibitions.

You will be responsible for creating and delivering innovative and effective marketing campaigns, as well as contributing to creative meetings and the entertainment proposition to optimise ticket sales and continually improve the way we promote shows. Being instrumental in concept creation, you will create and execute targeted marketing plans.

This is a key and exciting position which is critical to everything that MCD promotes.

The Person

The Ideal Candidate Will Have

• A passion for understanding the consumer, for what music, theatre, comedy, family attractions and exhibition mean to different audiences, and what motivates consumer behaviour around live events
• Marketing/campaign/product/project management experience with either an agency or for a major event(s) company - ideally both
• An ability to manage multiple projects to completion under concurrent, rigorous deadlines, in a fast-paced dynamic environment, with evidence of commercial accountability
• Excellent knowledge of the campaign briefing business, together with experience in monitoring and the effective management of campaign budgets
• Excellent experience working across all media channels plus a proven track record in delivering online media (including Search Engine Marketing, Pay Per Click, email and social)

Core Responsibilities

The successful candidate will be responsible for:

• The creation (including concept creation) and execution of targeted marketing plans
• Defining campaign objectives and creating/delivering innovative and effective campaigns to optimise ticket sales and promote shows
• Supporting colleagues in Marketing, the Digital Marketing Department and across MCD in implementing integrated strategies with a particular focus on digital marketing
• Working with our agencies and in-house creative teams to produce compelling campaigns
• Working with venues, commercial and media partners to optimise exposure/achieve goals
• Engaging with MCD's PR, Creative, Social and Digital teams to ensure that campaigns are supported effectively, across different platforms and channels
• Measuring campaign performance and RoI to improve and power future campaigns
• Proposing creative recommendations, based on audience preferences/demographics and campaign performance, to improve marketing and campaign outcomes
• You will support a dynamic team in delivering professional campaigns against ambitious timelines
• Contributing to the creative development and successful implementation of MCD's integrated marketing strategy

Skill & Knowledge Requirements

• A proven track record in the development, delivery and tracking of integrated campaigns, incorporating a data-driven mindset focused on the analysis of campaign results
• A qualification in Marketing (or a similar discipline) advantageous.
• Passion for understanding the consumer, for what music, theatre, comedy, family attractions and exhibitions means to different audiences and what motivates consumer behaviour around live events
• Prior marketing experience within an agency or events business, operating as a Campaign Executive, Account Executive, or Planner
• In-depth knowledge of the Irish media landscape, including key publishers, broadcast networks, out-of-home (OOH), and digital platforms.
• Budget Management: Experience managing or tracking marketing budgets and evaluating financial/campaign outcomes and impact, to inform future activations.
• In-depth knowledge and experience of the campaign briefing process
• Strong time management, task prioritisation abilities and excellent attention to detail is an imperative
• Flexibility, resourcefulness and a high level of creativity
• Excellent written and oral communication skills
• Natural interpersonal and communicative abilities
• Strong organisation and project management skills/experience

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. As a growing business, we encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and as an equal opportunities employer, we encourage applications from people irrespective of their gender/gender identity, marital/civil or family status, race/ethnicity or membership of the Traveller community, sexual orientation, religion, age or disability status.

APPLICATION DEADLINE

Wednesday 14th October 2026. We reserve the right to close applications at any time so encourage early application where possible.

#MCD

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