Marketing Campaign Executive

Live Nation; Dublin; On-site; EUR 40,000 - 55,000; Full time

Job summary

MCD Productions in Dublin is seeking a Marketing & Campaign Executive on a maternity cover basis to lead the planning and execution of integrated marketing campaigns for live events.

Working with Promoters, Digital, PR and Creative teams, you will develop concepts, deliver targeted plans and optimise ticket sales across venues, media and digital channels.

This full-time, fixed-term role is at least six months with potential to extend, requiring a data-driven approach and strong project management.

Qualifications

• Experience delivering integrated campaigns across multiple media channels.
• Ability to manage campaigns from concept to measurement.
• Strong understanding of digital marketing tactics.
• Experience with budget management and ROI analysis.
• Experience working with agencies or major events.

Responsibilities

• Create and execute targeted marketing plans.
• Define campaign objectives to optimise ticket sales.
• Support digital marketing initiatives across channels.
• Collaborate with agencies and in-house teams.
• Coordinate with venues and partners to maximise exposure.
• Measure campaign performance and RoI.
• Recommend creative optimisations based on data.
• Contribute to integrated marketing strategy.

Skills

Campaign management

Integrated marketing

Digital marketing

Budget management

Media planning

Campaign analytics

Project management

Education

Marketing qualification

Job description

Job Summary:

Location: Dublin

Working Hours: Full time

Job Type: Fixed term contract, expected duration at least 6 months

The Company

MCD Productions is the leading promoter and provider of live music and entertainment events in Ireland. Consistently ranked amongst the top 15 promoters in the world by the internationally renowned trade magazine Pollstar, MCD promotes events with capacities ranging from 200 to 80,000 across the island of Ireland. Promoting the best in home grown talent, and working with a host of internationally renowned artists, MCD also promotes annual music festivals such as Longitude and Vital among others.

The Vision

MCD Productions is currently inviting applications from passionate individuals who are determined to do great work in delivering exceptional campaigns - resulting in sold out venues and an unforgettable two hours of magic. Working with MCD's Promoters, Digital, PR and Creative teams, the position of Marketing & Campaign Executive / Media Planner (maternity cover, minimum 6 months with potential to extend) exists as a pivotal support role in ensuring the effective and professional promotion of acts and artists across music, theatre, comedy, family attractions and exhibitions. You will be responsible for creating and delivering innovative and effective marketing campaigns, as well as contributing to creative meetings and the entertainment proposition to optimise ticket sales and continually improve the way we promote shows. Being instrumental in concept creation, you will create and execute targeted marketing plans. This is a key and exciting position which is critical to everything that MCD promotes.

The Person

• A passion for understanding the consumer, for what music, theatre, comedy, family attractions and exhibition mean to different audiences, and what motivates consumer behaviour around live events
• Marketing/campaign/product/project management experience with either an agency or for a major event(s) company - ideally both
• An ability to manage multiple projects to completion under concurrent, rigorous deadlines, in a fast-paced dynamic environment, with evidence of commercial accountability
• Excellent knowledge of the campaign briefing business, together with experience in monitoring and the effective management of campaign budgets
• Excellent experience working across all media channels plus a proven track record in delivering online media (including Search Engine Marketing, Pay Per Click, email and social)

Core Responsibilities

• The creation (including concept creation) and execution of targeted marketing plans
• Defining campaign objectives and creating/delivering innovative and effective campaigns to optimise ticket sales and promote shows
• Supporting colleagues in Marketing, the Digital Marketing Department and across MCD in implementing integrated strategies with a particular focus on digital marketing
• Working with our agencies and in-house creative teams to produce compelling campaigns
• Working with venues, commercial and media partners to optimise exposure/achieve goals
• Engaging with MCD's PR, Creative, Social and Digital teams to ensure that campaigns are supported effectively, across different platforms and channels
• Measuring campaign performance and RoI to improve and power future campaigns
• Proposing creative recommendations, based on audience preferences/demographics and campaign performance, to improve marketing and campaign outcomes
• You will support a dynamic team in delivering professional campaigns against ambitious timelines
• Contributing to the creative development and successful implementation of MCD's integrated marketing strategy

Skill & Knowledge Requirements

• A proven track record in the development, delivery and tracking of integrated campaigns, incorporating a data-driven mindset focused on the analysis of campaign results
• A qualification in Marketing (or a similar discipline) advantageous.
• Passion for understanding the consumer, for what music, theatre, comedy, family attractions and exhibitions means to different audiences and what motivates consumer behaviour around live events
• Prior marketing experience within an agency or events business, operating as a Campaign Executive, Account Executive, or Planner
• In-depth knowledge of the Irish media landscape, including key publishers, broadcast networks, out-of-home (OOH), and digital platforms.
• Budget Management: Experience managing or tracking marketing budgets and evaluating financial/campaign outcomes and impact, to inform future activations.
• In-depth knowledge and experience of the campaign briefing process
• Strong time management, task prioritisation abilities and excellent attention to detail is an imperative
• Flexibility, resourcefulness and a high level of creativity
• Excellent written and oral communication skills
• Natural interpersonal and communicative abilities
• Strong organisation and project management ski