Hybrid SDR — AI-Powered Outbound Prospecting

SoftCo; Dublin; Hybrid; EUR 30,000 - 60,000; Full time

Benefits offered by this job

Hybrid Working Model

Company-paid health insurance

Pension and life assurance

On-site gym (Dublin)

Long service incentive awards

Structured learning and development

Job summary

SoftCo in Ireland is seeking a Sales Development Representative to drive outbound lead generation across international markets. You will identify and engage prospective customers through multi-channel outreach, qualify opportunities and help build a predictable sales pipeline using AI-powered tools.

The role works closely with Sales and Marketing to nurture leads, expand the pipeline, and deliver measurable results in a fast-paced SaaS environment.

Qualifications

• Experience in a similar role, preferably in a SaaS/Tech company with outbound prospecting.
• Proven track record of generating leads and building a pipeline of potential customers.
• Excellent written and verbal communication skills in English.
• Strong time management and ability to work in a target-driven environment.

Responsibilities

• Break into new companies by multi-channel outreach (email, phone, LinkedIn) to create opportunities.
• Identify and profile accounts to target with outbound prospecting using AI-assisted tools.
• Execute a personalised outreach approach to engage personas within accounts.
• Leverage AI-powered platforms to scale high-volume, quality prospecting while keeping relevance.
• Prepare weekly activity reports using Gong, Sales Navigator, ZoomInfo and HubSpot.
• Qualify leads by understanding needs, challenges and interests in our solution.
• Align with Account Executives to progress leads toward a handover.
• Nurture leads through regular communication and education about SoftCo’s solutions.

Skills

Outbound Prospecting

Lead Generation

SaaS/Tech Experience

CRM Knowledge

Tools

HubSpot

Gong

LinkedIn Sales Navigator

ZoomInfo

Gojiberry/Dripify

Smartlead

Clay

Job description

SoftCo in Ireland is seeking a Sales Development Representative to drive outbound lead generation across international markets. You will identify and engage prospective customers through multi-channel outreach, qualify opportunities and help build a predictable sales pipeline using AI-powered tools.

The role works closely with Sales and Marketing to nurture leads, expand the pipeline, and deliver measurable results in a fast-paced SaaS environment.