Hybrid B2B Marketing Manager – Life Sciences

IE02 (FCRS = IE002) Novartis Ireland Ltd; Dublin; Hybrid; EUR 57,000 - 106,000; Full time

Benefits offered by this job

Insurance plans

Retirement plans

Parental leave (14 weeks)

Company car/allowance

Job summary

Novartis Ireland Ltd. is seeking a Marketing Manager for Contract Manufacturing to execute the strategic plan set by Marketing Director and Business Development leadership.

You will drive brand awareness, engage audiences, and support business growth through impactful messaging and experiences. You will implement B2B marketing strategies, develop content with SMEs and agencies, and manage campaigns, events, and budgets while ensuring governance and compliance across teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline.
• 5 years of experience in B2B marketing, preferably within pharmaceutical, biotech, healthcare, or life sciences industries.
• Strong understanding of brand management, content marketing, and digital marketing strategies.
• Experience developing and managing marketing campaigns, content programs, and customer engagement initiatives.
• Proficiency with marketing automation platforms, CRM systems, and marketing analytics/reporting tools.
• Demonstrated ability to work effectively with cross-functional teams, including business development, technical, communications, and commercial stakeholders.
• Excellent communication, presentation, stakeholder management, and interpersonal skills.
• Experience in CDMO, contract manufacturing, or related healthcare/pharmaceutical marketing environments is highly preferred.

Responsibilities

• Execute and implement B2B marketing strategies aligned with business growth, brand positioning, and lead generation objectives.
• Develop and manage marketing content by collaborating with SMEs, internal stakeholders, and external agencies.
• Oversee content review and approval workflows, ensuring compliance with internal governance and agency requirements.
• Plan, execute, and track go-to-market campaigns, including email outreach programs and targeted customer engagement initiatives.
• Coordinate conference and event marketing activities, including sponsorships, speaking opportunities, content submissions, and deadline management.
• Manage third-party marketing agencies, including reviewing content, approving media placements, and ensuring campaign effectiveness.
• Own the content calendar and marketing asset management process, ensuring timely delivery and alignment with branding and campaign priorities.
• Monitor marketing performance, conference outcomes, and budget utilization, providing insights and recommendations for optimization.

Skills

B2B marketing

Brand management

Content marketing

Digital marketing

Campaign management

CRM systems

Marketing automation

Cross-functional teamwork

Communication skills

Presentation skills

Stakeholder management

Pharma marketing

Education

Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline

Tools

Marketing automation

CRM systems

Analytics tools

Job description

Novartis Ireland Ltd. is seeking a Marketing Manager for Contract Manufacturing to execute the strategic plan set by Marketing Director and Business Development leadership.

You will drive brand awareness, engage audiences, and support business growth through impactful messaging and experiences. You will implement B2B marketing strategies, develop content with SMEs and agencies, and manage campaigns, events, and budgets while ensuring governance and compliance across teams.