Brand Manager - Hybrid Dublin | Multichannel & ROI Focus

Ipsen Pharmaceuticals Ltd; Dublin; Hybrid; EUR 65,000 - 90,000; Full time

Job summary

Ipsen Pharmaceuticals Ltd is seeking a Brand Manager for Ireland, based in Dublin with hybrid working. You will lead tactical brand plans, manage budgets and drive multi-channel campaigns while partnering with Sales, Medical and Market Access teams.

The role requires pharma marketing experience, a life sciences degree, strong budgeting and CRM data insights, and excellent stakeholder management. Travel up to ~20% may be required.

Qualifications

• Experience in pharmaceutical marketing within healthcare environments.
• Strong budget management and forecasting experience.
• Excellent organisation, planning and project management skills.
• CRM experience and ability to translate data into decisions.
• Excellent communication and stakeholder management abilities.
• Proactive, collaborative and results-driven approach.
• Life sciences degree or equivalent qualification.
• Experience in oncology or neurology, and Market Access would be advantageous but not essential.

Responsibilities

• Develop and deliver tactical brand plans aligned with business objectives.
• Lead the annual operational plan for your assigned brands.
• Act as brand champion and internal reference for your portfolio.
• Analyse brand performance, market dynamics and competitor activity to identify opportunities.
• Manage brand budgets and evaluate ROI of marketing initiatives.
• Develop innovative traditional, digital and multichannel marketing activities.
• Collaborate with Sales, Medical, Market Access and other cross-functional teams.
• Build relationships with healthcare professionals and Key Opinion Leaders.

Skills

Pharmaceutical marketing

Budget management

Forecasting

Organisation

Project management

CRM data insights

Stakeholder management

Communication skills

Collaborative approach

Oncology/Neurology knowledge

Education

Life sciences degree or equivalent

Job description

Ipsen Pharmaceuticals Ltd is seeking a Brand Manager for Ireland, based in Dublin with hybrid working. You will lead tactical brand plans, manage budgets and drive multi-channel campaigns while partnering with Sales, Medical and Market Access teams.

The role requires pharma marketing experience, a life sciences degree, strong budgeting and CRM data insights, and excellent stakeholder management. Travel up to ~20% may be required.