Brand Manager

Ipsen; Dublin; Hybrid; EUR 70,000 - 90,000; Full time

Job summary

Ipsen in Dublin is seeking a Brand Manager to own marketing across oncology and neuroscience portfolios, while supporting emerging brands and key commercial projects.

This hybrid Dublin role collaborates with Sales, Medical, Market Access and other teams to turn customer insights into impactful brand activities. You’ll manage budgets, lead plans and act as a brand champion.

Travel up to 20% and a commitment to IPHA code and compliant marketing.

Qualifications

• Pharmaceutical marketing experience.
• Understanding of healthcare environment and pharma marketplace.
• Budget management & forecasting experience.
• Strong organizational and project management skills.
• CRM experience used to inform decisions.
• Excellent communication and stakeholder management.
• Proactive, collaborative and results-focused.
• Life sciences degree or equivalent.
• Oncology/Neurology with Market Access experience a plus, not required.

Responsibilities

• Develop and deliver tactical brand plans aligned with business objectives.
• Lead the annual operational plan for assigned brands.
• Become the brand champion, acting as an internal reference for your portfolio.
• Analyse brand performance, market dynamics and competitor activity to identify opportunities.
• Manage brand budgets and evaluate ROI of marketing initiatives.
• Develop traditional, digital and multichannel marketing activities.
• Partner closely with Sales, Medical, Market Access and cross-functional colleagues.
• Build collaborative relationships with healthcare professionals and Key Opinion Leaders.
• Ensure activities are delivered in line with IPHA Code and internal policies.

Skills

Pharma marketing

CRM data-driven

Stakeholder management

Organization & planning

Communication

Education

Life sciences degree

Job description

Brand Manager, Ireland | Dublin | Hybrid

Are you a pharmaceutical marketer looking for an opportunity to take greater ownership of brands and make a visible commercial impact?

We’re looking for a Brand Manager to join our Ireland team, leading marketing activity across our oncology and neuroscience portfolio, while also supporting emerging brands and key commercial projects.

This is a fantastic opportunity to work in a highly collaborative environment, partnering with colleagues across Sales, Medical, Market Access and other functions to turn customer and market insights into impactful brand activities.

What You’ll Be Doing

• Develop and deliver tactical brand plans aligned with business objectives.
• Lead the annual operational plan for your assigned brands.
• Become the brand champion, acting as an internal point of reference for your portfolio.
• Analyse brand performance, market dynamics and competitor activity to identify opportunities and inform decisions.
• Manage brand budgets and evaluate the effectiveness and ROI of marketing initiatives.
• Develop innovative traditional, digital and multichannel marketing activities.
• Partner closely with Sales, Medical, Market Access and other cross-functional colleagues.
• Build collaborative relationships with healthcare professionals and Key Opinion Leaders.
• Ensure activities are delivered in line with the IPHA Code and relevant internal policies and procedures.

What You’ll Bring

• Pharmaceutical marketing experience.
• A good understanding of the healthcare environment and pharmaceutical marketplace.
• Experience with budget management and forecasting
• Strong organisation, planning and project management skills.
• CRM experience and confidence using data and insights to inform decisions.
• Excellent communication and stakeholder management skills.
• A proactive, collaborative and results-focused approach.
• A life sciences degree or similar qualification.
• Experience in oncology or neurology, and Market Access would be an advantage, as would IPHA certification, but these are not essential.

Why join us?

You’ll have the opportunity to take meaningful ownership of established brands, develop your experience across oncology and neuroscience, and contribute to an evolving portfolio.

Dublin

Hybrid working

Travel up to approximately 20%

Interested?

If you have pharmaceutical marketing experience and are ready for an opportunity where you can develop, collaborate and make an impact, we’d love to hear from you.

We welcome applications from suitably qualified candidates from all backgrounds and are committed to providing an inclusive recruitment experience. If you require a reasonable accommodation during the recruitment process, please let us know.