Hybrid Brand Manager - Oncology & Neuroscience | Dublin

Ipsen Group; Dublin; Hybrid; EUR 60,000 - 85,000; Full time

Benefits offered by this job

Hybrid working

Travel up to 20%

Job summary

Ipsen Group in Dublin is seeking a Brand Manager to own marketing activity across our oncology and neuroscience portfolio, while supporting emerging brands and commercial projects. You will partner with Sales, Medical, Market Access and other functions to turn insights into impactful brand activities.

The role requires pharmaceutical marketing experience, a life sciences degree, strong budgeting, CRM/data analysis, and excellent stakeholder management.

Qualifications

• Pharmaceutical marketing experience is required.
• A good understanding of the healthcare environment and pharmaceutical marketplace.
• Experience with budget management and forecasting.
• Strong organisation, planning and project management skills.
• CRM experience and confidence using data and insights to inform decisions.
• Excellent communication and stakeholder management skills.
• A proactive, collaborative and results-focused approach.
• A life sciences degree or similar qualification.
• Experience in oncology or neurology, and Market Access would be an advantage, but not essential.

Responsibilities

• Develop and deliver tactical brand plans aligned with business objectives.
• Lead the annual operational plan for your assigned brands.
• Become the brand champion, acting as an internal point of reference for your portfolio.
• Analyse brand performance, market dynamics and competitor activity to identify opportunities.
• Manage brand budgets and evaluate the effectiveness and ROI of marketing initiatives.
• Develop innovative traditional, digital and multichannel marketing activities.
• Partner with Sales, Medical, Market Access and other cross-functional colleagues.
• Build collaborative relationships with healthcare professionals and Key Opinion Leaders.
• Ensure activities are delivered in line with IPHA Code and internal policies.

Skills

Pharma marketing

Budget forecasting

CRM & data insights

Stakeholder mgmt

Project management

Healthcare environment

Oncology/Neurology knowledge

Education

Life sciences degree

Tools

CRM

Job description

Ipsen Group in Dublin is seeking a Brand Manager to own marketing activity across our oncology and neuroscience portfolio, while supporting emerging brands and commercial projects. You will partner with Sales, Medical, Market Access and other functions to turn insights into impactful brand activities.

The role requires pharmaceutical marketing experience, a life sciences degree, strong budgeting, CRM/data analysis, and excellent stakeholder management.