Head of Marketing

Jobtailor; Dublin; On-site; EUR 120,000 - 180,000; Full time

Job summary

Jobtailor seeks an senior Marketing leader to helm a cross-functional team focused on product, brand, and client digital marketing. You will shape a comprehensive strategy aligned with business goals and drive growth for Ocuco products through global and local initiatives.

The role demands a proven track record in lead generation for SaaS, exceptional leadership, and strong communication. You will collaborate closely with the CEO, CRO, Sales, Product and Operations to deliver cohesive marketing

Qualifications

• 10+ years in marketing with at least 3 years in lead generation for SaaS.
• Bachelor’s degree in Marketing, Business Admin, or related field.
• MBA or equivalent advanced degree preferred.
• Proven track record of nurturing and growing marketing talent.
• Experience launching major products globally and driving growth.
• Strong communication, leadership, and people skills.
• Ability to build trust-based relationships across the organization and with clients.

Responsibilities

• Lead, mentor, and inspire a cross-functional marketing team.
• Develop and execute a comprehensive marketing strategy.
• Drive brand positioning and messaging across channels.
• Lead growth initiatives for Acuitas 3 across markets.
• Collaborate with CEO, CRO, Sales, Product, Operations.
• Oversee Client Digital Marketing to ensure satisfaction and growth.
• Develop strategies and products to enhance client acquisition.

Skills

Leadership

Cross-functional leadership

Brand marketing

Lead generation

Product marketing

Strategic planning

Communication

Education

Bachelor's Degree in Marketing

MBA

Job description

Responsibilities

• Lead, mentor, and inspire a cross-functional marketing team, split between product & brand marketing and client digital marketing
• Develop and execute a comprehensive marketing strategy promoting Ocuco’s products and company brand in alignment with overall business objectives
• Drive brand positioning and messaging, ensuring consistent communication across all channels
• Lead Acuitas 3 growth strategy, creating online and in-person initiatives to increase awareness, interest, and adoption across target markets
• Collaborate closely with the CEO, CRO, Sales, Product and Operations teams to ensure cohesive marketing activity planning and execution
• Oversee the Client Digital Marketing team to ensure high-quality service delivery, with a focus on client satisfaction, retention and growth
• Develop strategies and products to enhance client acquisition

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• An MBA or equivalent advanced degree is preferred
• 10+ years of experience in marketing, with at least 3 years focused on lead generation in a SaaS environment
• Demonstrated success in nurturing, managing, and growing marketing talent
• Proven experience in launching major products globally and driving growth through online and in-person strategies
• Ability to leverage industry events for brand building and lead generation
• Outstanding communication, leadership, and people skills
• Ability to build strong, trust-based relationships across all levels of the organisation and with clients

Certifications & Qualifications

• Bachelor’s Degree in Marketing
• MBA or Equivalent Advanced Degree