Senior Manager, Global Strategic Marketing

Johnson Johnson; Dublin; On-site; EUR 90,000 - 130,000; Full time

Job summary

Jobtailor is seeking a seasoned Global Marketing Leader to drive strategies informed by customer insights, market trends, and competitive intelligence. You will guide VOC-driven upstream initiatives, shape portfolio optimization, and develop global go‑to‑market plans aligned with business priorities and regional needs.

The role requires 8+ years of experience including 3+ years in marketing, strong analytics, and proven people management in a multinational context.

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• 8+ years progressive business experience, including 3+ years in marketing.
• People management experience required.
• Global experience preferred.
• Strong analytical and problem‑solving skills.
• Ability to drive execution in a matrixed environment.
• Strong communication and stakeholder management skills.
• Ability to influence without authority and collaborate globally.
• High initiative, adaptability, and learning agility.
• Up to 25% international travel may be required.

Responsibilities

• Drive and support the execution of global marketing strategies informed by customer insights and market trends.
• Integrate VOC and market data to inform upstream initiatives and portfolio optimization.
• Conduct research on industry trends to shape effective marketing approaches.
• Develop and implement global go‑to‑market plans aligned to business priorities and regional needs.
• Lead execution of segment‑specific marketing initiatives with timeliness and quality.
• Monitor performance of marketing initiatives and refine plans based on insights.
• Serve as strategic partner to cross‑functional teams (R&D, Clinical, Finance, Supply Chain, Regional).
• Coordinate resources and align stakeholders to support execution.
• Implement promotional strategies, including campaign planning and evaluation.
• Develop sales tools, training, and educational materials with Communications and Education teams.
• Lead analysis of marketing metrics and performance data.
• Manage budgets and vendor relationships for effective resource use.
• Provide guidance and mentorship to junior team members and cross‑functional partners.

Skills

Marketing leadership

Global experience

Analytical skills

Stakeholder management

Budget management

Communication

People management

Execution excellence

Education

Bachelor's degree

MBA or advanced degree

Job description

Responsibilities

• Drive and support execution of global marketing strategies informed by customer insights, market trends, and competitive intelligence.
• Integrate voice of customer (VOC) and market data to inform upstream initiatives and portfolio optimization.
• Conduct research on industry trends to shape effective marketing approaches.
• Develop and implement global go‑to‑market plans aligned to business priorities and regional needs.
• Lead execution of segment‑specific marketing initiatives, ensuring alignment to timelines, quality, and outcomes.
• Monitor performance of marketing initiatives and refine plans based on insights.
• Serve as a strategic resource and partner to cross‑functional teams including R&D, Clinical, Finance, Supply Chain, and Regional teams.
• Coordinate resources and align stakeholders to support execution.
• Implement promotional strategies, including campaign planning and evaluation.
• Develop sales tools, training, and educational materials in partnership with Communications and Education teams.
• Lead analysis of marketing metrics and performance data.
• Manage budgets and vendor relationships to ensure effective resource utilization.
• Provide guidance, coaching, and mentorship to junior team members and cross‑functional partners.

Requirements

• Bachelor’s degree required; MBA or advanced degree preferred.
• Minimum of 8 years progressive business experience required, including 3+ years in marketing.
• People management experience required.
• Healthcare experience preferred.
• Experience with product/brand/project management or strategic marketing initiatives.
• Global experience preferred.
• Strong analytical and problem‑solving skills.
• Ability to drive execution and deliver results in a matrixed environment.
• Strong communication and stakeholder management skills.
• Ability to influence without authority and collaborate globally.
• High initiative, adaptability, and learning agility.
• Up to 25% international travel may be required.

Core Competencies

Demonstrates expertise in developing and executing global marketing strategies, integrating customer insights and market data to optimize portfolio performance. Proven ability to lead cross‑functional teams, manage budgets, and mentor junior staff while driving results in a dynamic, matrixed environment.