Head of Digital Growth & Brand Performance

Fragrances of Ireland Ltd

Kilmacanogue

Hybrid

EUR 90,000 - 130,000

Full time

3 days ago

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Benefits offered by this job

Company Health Insurance

Pension Contribution

Employee Engagement Programme

Quarterly Social Events

Free Car Parking

Job summary

INIS – the Energy of the Sea is seeking a Head of Digital to own the entire digital revenue strategy for the brand across D2C, Amazon, paid media, SEO, email and social. You will build the systems, team and agency relationships to deliver profitable growth over a 3-year horizon.

You will oversee three direct reports and drive commercial performance. You will lead a hands-on commercial function, setting strategy, driving execution, and owning the numbers with the support of a collaborative

Qualifications

Proven track record in digital marketing, managing significant budgets, delivering measurable ecommerce growth.
Experience managing Amazon as a revenue channel, including advertising and multi-market expansion.
Strong ROI storytelling and data-driven decision making.
Excellent communicator with leadership teams new to digital investment.

Responsibilities

Own digital revenue targets, profitability, forecasting and budgets across all channels.
Drive growth for D2C, Amazon and paid media with clear KPIs.
Lead CRM strategy (Klaviyo) and customer lifecycle programmes to increase lifetime value.
Build and lead a digital team with a performance-driven culture.
Direct social media strategy and ensure brand-aligned content and assets.
Collaborate with sales, marketing, finance and operations to meet objectives.