Head of Digital Growth & Brand Transformation (Hybrid)

Inis - Fragrances of Ireland; Bray; Hybrid; EUR 90,000 - 110,000; Full time

Benefits offered by this job

Competitive salary + bonus

Hybrid working arrangement

20 Days Annual Leave

Company Health Insurance

Pension Contribution

Employee Engagement Programme

Quarterly Social Events

Free Car Parking

Senior leadership autonomy

Job summary

INIS - Fragrances of Ireland seeks a Head of Digital to own the digital revenue strategy across D2C, Amazon, paid media, SEO, email and social, building the systems, team and agency relationships for profitable growth over three years.

You will lead a small, high-performing digital function with three direct reports, reporting to the International Sales & Marketing Director, and shape INIS's digital future from Kilmacanogue offices.

Qualifications

• Proven track record in digital marketing and profitable ecommerce growth.
• Experience managing Amazon as a revenue channel and brand on multi-market expansion.
• Commercially sharp with ability to build ROI investment cases and present them clearly to leadership.
• Excellent communicator who translates digital performance into clear leadership narratives.

Responsibilities

• Own digital revenue targets, profitability, forecasting and budgets across all channels.
• Drive growth for the D2C website and Amazon with conversion optimisation, SEO and customer experience.
• Lead paid media strategy, budgets and performance across key international markets; manage agency relationships.
• Lead Klaviyo email marketing and CRM strategy to grow customer value and retention.
• Direct the social media strategy and digital brand with defined KPIs and content governance.
• Build and lead the digital team, fostering a high-performance, data-driven culture.

Skills

Digital marketing

Amazon marketplace

Budget management

Leadership

Data-driven decision making

Strategic planning

Tools

Klaviyo

Job description

INIS - Fragrances of Ireland seeks a Head of Digital to own the digital revenue strategy across D2C, Amazon, paid media, SEO, email and social, building the systems, team and agency relationships for profitable growth over three years.

You will lead a small, high-performing digital function with three direct reports, reporting to the International Sales & Marketing Director, and shape INIS's digital future from Kilmacanogue offices.