Programmatic Manager

Dentsu Ireland Limited; Dublin; On-site; EUR 60,000 - 90,000; Full time

Job summary

Dentsu Ireland Limited in Dublin seeks a Programmatic Campaign Manager to own and optimise programmatic campaigns from brief to close. You’ll translate client briefs into data-driven plans, collaborate with planning teams, and deliver insightful reporting to guide optimisations and future strategies.

You will be proactive with client accounts, applying best practice and a test-and-learn approach while mentoring junior staff. Strong Excel/PowerPoint skills and numeracy are essential.

Qualifications

• Strong knowledge of the display and programmatic landscape.
• Ability to produce programmatic plans with accompanying rationales.
• A high degree of numeracy and literacy.
• Experienced and competent in Excel and PowerPoint.
• Strong attention to detail.
• Analytical and strategic ability.
• Ability to manage and inspire others.
• Ability to work individually and as part of a team.
• Effective organisation and time management skills.
• Makes relationships counts.

Responsibilities

• Manage the delivery and optimisation of programmatic campaigns against campaign KPIs.
• Work with planning teams to formulate programmatic strategies in response to client briefs.
• Deliver insightful reporting and analysis informing optimisation and future strategies.
• Be proactive with client accounts ensuring best practice, innovation and a test-and-learn ethos.
• Act as the programmatic expert with the planning teams to promote a programmatic-first approach.
• Collaborate with the Programmatic Director to identify revenue growth opportunities.
• Build and maintain strong relationships with planning teams and external suppliers.
• Stay abreast of changes in the digital marketing landscape as they relate to display and programmatic media.
• Manage, mentor and develop direct reports.

Skills

Programmatic campaigns

Campaign analytics

Client relationship management

Team mentoring

Numeracy / data interpretation

Excel

PowerPoint

Tools

Excel

PowerPoint

Job description

The purpose of this role is to manage programmatic campaigns for a portfolio of clients, from brief right through to campaign close.

Job Description: Your Main Areas of Responsibility & Accountability

• Manage the delivery and optimisation of programmatic campaigns against campaign KPIs
• Work with planning teams to assist in the formulation of programmatic strategies in response to client briefs, leveraging previous campaign performance and experience, and an in-depth knowledge of Amnet's core products and solutions.
• Deliver insightful reporting and analysis informing both optimisation recommendations in-campaign, in addition to future campaign strategies.
• Be proactive with your client accounts ensuring application of best practice, innovation and a test and learn approach and ethos.
• Function as the programmatic experts to display planning teams with a view to realising a programmatic-first approach for display within the group
• Work with the Programmatic Director to identify and act on recommendations and opportunities for revenue growth across your portfolio of clients.
• Build and develop excellent working relationships with display planning teams and deliver a high standard of service to them and their clients.
• Similarly build and maintain strong relationships with external suppliers
• Stay abreast of changes in the digital marketing landscape as they relate to display and programmatic media.
• Manage, mentor and develop direct reports

The Knowledge & Skills Needed

• Strong knowledge of the display and programmatic landscape
• The ability to produce programmatic plans to a high standard with accompanying rationales
• A high degree of numeracy and literacy
• Experienced and competent in Excel and PowerPoint
• Strong attention to detail
• Analytical and strategic ability
• Ability to manage and inspire others
• Ability to work individually and as part of a team
• Effective organisation and time management skills
• Makes relationships counts

The Experience & Qualifications Needed

• Strong knowledge of programmatic media
• Broad understanding of other channels in the digital marketing mix
• Analytical and problem solving skills
• Some client and people management experience
• Financial acumen
• Effective time management, delegation and project management skills

Location: Dublin Brand: Iprospect Time Type: Full time Contract Type: Permanent

About dentsu For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We're leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work