GTM (Go-to-Market) Manager

RunCommerce; Dublin; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

RunCommerce is seeking a seasoned marketing professional to own how we launch products, services and campaigns. You will bridge Sales, Marketing, Product, and Customer Success to ensure every offering reaches the right audience with maximum impact.

The role focuses on building GTM strategies, messaging, product positioning, competitive analysis, and launching campaigns to drive growth. You will collaborate across teams and drive market insights and performance reporting.

Qualifications

• 4+ years marketing or product marketing experience.
• SaaS experience preferred.
• Strong commercial thinking.
• Excellent project management.

Responsibilities

• Build GTM strategies.
• Develop messaging for offerings.
• Position products in the market.
• Conduct competitive analysis.
• Enable sales teams with marketing assets and training.
• Map customer journeys across touchpoints.
• Plan and coordinate product launches and campaigns.
• Conduct market research to identify opportunities.
• Report on performance and outcomes.

Skills

GTM strategies

Messaging development

Product positioning

Competitive analysis

Sales enablement

Customer journey mapping

Launch planning

Campaign coordination

Market research

Performance reporting

Job description

Own how RunCommerce launches products, services and campaigns, bridging Sales, Marketing, Product and Customer Success.

The Opportunity

You will own how RunCommerce launches products, services and campaigns. You will bridge Sales, Marketing, Product and Customer Success to ensure every offering reaches the right audience with maximum impact.

Key Responsibilities

• Build GTM strategies.
• Develop messaging.
• Product positioning.
• Competitive analysis.
• Sales enablement.
• Customer journey mapping.
• Launch planning.
• Campaign coordination.
• Market research.
• Performance reporting.

About You

• 4+ years marketing or product marketing.
• SaaS experience preferred.
• Strong commercial thinking.
• Excellent project management.