Remote Product Marketing Manager, GTM & Launch Strategy

Fenergo; Ireland; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Flexible working

Wellness program

Career progression plans

Employee recognition plan

Sports & social activities

Mentoring & Coaching

Professional Development

Give Back to the Community

Employee support groups

Job summary

Fenergo, a leading provider of client lifecycle management solutions, is seeking a Product Marketing professional to drive go-to-market strategy for assigned solutions in the Irish market. You will translate complex product capabilities into compelling business value and work closely with Product, Sales, and Marketing to ensure successful launches.

The ideal candidate brings 3+ years in product marketing within B2B SaaS, strong storytelling, and a data-driven approach to optimize GTM

Qualifications

• 3+ years of product marketing experience in B2B SaaS or enterprise technology.
• Strong messaging and storytelling to translate complex product capabilities into business value.
• Proven ability to develop and execute GTM plans with sales enablement and marketing.
• Experience using tools to manage workflows, analyze performance and support GTM execution.

Responsibilities

• Develop and maintain differentiated positioning, messaging and value propositions for assigned solutions.
• Understand target markets, buyer personas and competitive dynamics to inform GTM activities.
• Own solution-level product marketing plans aligned with product roadmaps and commercial objectives.
• Lead product marketing activities for launches and major releases, including planning and evaluation.
• Create core marketing assets: sales presentations, collateral, competitive materials and proofs.
• Partner with Product Management, Sales Enablement and Marketing for consistent messaging and readiness.
• Monitor KPIs and use data to optimise positioning, launches and GTM effectiveness.
• Apply product marketing processes and standards, exploring AI-powered tooling to improve execution quality.

Skills

Product marketing

Go-to-market

B2B SaaS

Messaging

Cross-functional teamwork

Data-driven

Tools

Asana

Gong

Salesforce

Seismic

Job description

Fenergo, a leading provider of client lifecycle management solutions, is seeking a Product Marketing professional to drive go-to-market strategy for assigned solutions in the Irish market. You will translate complex product capabilities into compelling business value and work closely with Product, Sales, and Marketing to ensure successful launches.

The ideal candidate brings 3+ years in product marketing within B2B SaaS, strong storytelling, and a data-driven approach to optimize GTM