Senior Product Marketing Manager

Teamwork.com; Ireland; Hybrid; EUR 75,000 - 90,000; Full time

Benefits offered by this job

Competitive salary €75k-€90k

Up to 30 days vacation

Pension matching

Health plans

Wellbeing programs

Give Back program

Development allowance

Parental leave policies

Recognition programs

Employee stock options

Job summary

Teamwork.com is seeking a senior verticals product marketing manager to lead go-to-market for key segments, define the buyer and journey, and build the GTM motion for mid-market digital marketing agencies. You will collaborate with sales, content, revenue marketing and product to shape strategy and execution.

This role combines strategy and hands-on execution, uses AI to speed research and content drafts, and measures success through pipeline, adoption and revenue.

Qualifications

• Significant B2B SaaS marketing experience with ownership of a segment or GTM motion.
• Proven ability to drive strategy through to pipeline reporting.
• Experience collaborating with sales: enablement, plays, and deals.
• Data-literate with ability to define metrics and report on them.

Responsibilities

• Define buyer persona and journey; partner with sales and product to grow market share.
• Own end-to-end messaging and positioning for segment/domain; ensure consistency across teams.
• Design and run GTM programmes with sales and revenue marketing; report on pipeline & revenue.
• Build enablement playbooks and assets for live deals.

Skills

B2B SaaS marketing

GTM ownership

Strategic & hands-on

Data-driven decisions

Job description

Teamwork.com is an agentic PSA (professional services automation) platform that helps businesses win, plan and deliver projects more profitably. We connect projects, resourcing and financials in one place, so leaders get real numbers from real delivery, not guesswork, and can price work on purpose, deliver it for less, and grow margin over time. Our tagline puts it plainly: most tools track work, we make it profitable.

Project management tools can't manage money, so run delivery through one and you lose margin without ever seeing where. Finance-first tools capture the numbers, but delivery teams resist using them, so the data going in is bad and the numbers coming out are worse. Teamwork.com is built to do both: resourcing, financials and margin visibility captured as delivery happens, not bolted on afterwards, in a platform teams actually want to use.

We believe in hiring great people and look to ensure everyone has the best possible experience of work, every day. We strive to be open and transparent, humble and customer focused. And we thrive on curiosity, getting results and working together relentlessly to deliver excellence. We are a company of action, full of triers and doers: we try things, we make mistakes, and we learn from them.

We pride ourselves on doing right by our customers, working with brilliant people, and going above and beyond. Our personality is unmistakable: we work hard, take joy in our wins and each other's successes and important life events. And we care and support each other when life throws lemons. More than anything we embrace a straightforward approach to getting things done. We are fanatical about our customers, and when talent meets passion, success happens.

This is a hybrid role and you must be available to be in our Cork office two days a week.

THE OPPORTUNITY

Teamwork.com is narrowing its go-to-market from broad-market marketing to a focused bet on specific segments. Product, positioning, and GTM motion are being rebuilt around these segments.

We're hiring a senior verticals product marketing manager to join the Product & Customer Marketing team and drive this pivot commercially: defining who the buyer is, mapping their journey, and building the GTM motion for mid-market digital marketing agencies. Alongside this, you'll own product marketing for some strategic product domains that matter most to this segment.

This is a new role, and it's yours to define, not inherit. You'll operate through influence, not authority, working daily alongside sales, content, revenue marketing, and product. You'll need to be equally comfortable as a strategist and a builder on the same day, and to use AI actively to compress research cycles, speed up positioning and content drafts, and turn segment data into reporting at pace.

This role treats segment and product marketing as a commercial driver, not a product launch function.

Key Responsibilities

Segment Strategy & ICP Ownership

Bring a GM's mindset to building and executing go-to-market strategy for your segments or product domains. Define the buyer persona and journey, and partner with sales, product, and revenue marketing to build a credible path to market share growth and adoption in the segment.

Solutions Positioning & Messaging

Own the end-to-end solutions narrative for your segment/domain translating Teamwork.com's capabilities into stories that resonate with buyers and customers, defining the competitive position, and building the messaging framework that GTM teams use as their source of truth. Act as the connective tissue that keeps messaging consistent across sales, marketing, and product.

GTM execution & commercial accountability

Set and report against segment pipeline contribution & product domain pipeline and adoption goals as commercial metrics. Design and activate programmes in partnership with sales, content, and revenue marketing, and report progress against pipeline and revenue targets on a regular basis. You are not solely responsible for hitting the revenue number (that depends on sales execution, pricing, and product), but you own building the reporting and the programmes that connect marketing activity to it.

Enablement

Build and maintain the playbooks, assets and frameworks that marketing and customer facing teams actively use in live deals and run regular enablement sessions.

Requirements

Must-haves

• Significant B2B SaaS marketing experience, including ownership of a segment, vertical, solution or comparable GTM motion from insight through execution and measurement.
• Proven ownership from strategy through to pipeline reporting
• Experience working directly with sales: running enablement, iterating on plays based on what's actually landing in deals.
• Data-literate: comfortable setting a baseline, defining what matters, and reporting against it without hand-holding.
• Comfortable being both strategic and hands-on in the same day

Strong differentiators

• A track record of researching and interviewing B2B buyers directly, and turning that research into positioning that changed how a company went to market, not just a deck that sat on a shelf.
• Experience working in or marketing to mid market PR, marketing and digital agencies
• A background spanning both segment/vertical marketing and product marketing.

You might not be right for this if…

• You've only worked in large, established segment functions, and the ambiguity of building a discipline from scratch, would frustrate rather than excite you.
• Your definition of owning a segment stops at the strategy deck, not what happens in pipeline.

What Good Looks Like

What Good Looks Like in 12 Months

• Teamwork.com has established itself as a PSA market leader within your segment.
• Strong messaging is live in market that is resonating with a clearly defined ICP
• Sales, marketing and the wider organization are clearly articulating our value as one
• Segment ARR has grown and you can tie it back to key programmes that you launched. It is also expected that you will have an understanding at this point of what does not work.
• You've changed how the team works with AI in concrete, provable ways, for example: buyer research synthesis that used to take a week now takes a day; competitive positioning refreshes that took days now take hours; segment reporting that was manual and monthly is now near-real-time.

Core Benefits And Perks

• Competitive salary - we are paying in the region of €75,000 - €90,000 for this position.
• Up to 30 days vacation
• Pension/Retirement matching
• Health plans and wellbeing programs
• Give Back program
• Educational resources and generous development allowance
• Inclusive policies including maternity, paternity and parent leave
• Recognition programs
• Employee Share Options (ESOP)

Teamwork is an Equal Opportunity Employer, and qualified applicants will receive consideration for employment without regard to race, colour, age, family status, disability, religion, sex, sexual orientation, gender identity, nationality or ethnic origin.