Growth Product Manager, D2C & Habit Formation

Calm.com; Kildare; Hybrid; EUR 131,000 - 201,000; Full time

Job summary

Calm is seeking a Growth Product Manager for its direct-to-consumer business to own the growth strategy and roadmap. You will drive subscriber growth, activation, revenue per user, and retention, partnering with engineering, design, marketing, data, and research to ship high-impact experiments.

You will influence top-of-funnel conversion, trial-to-paid transitions, and long-term retention, designing experiments and ensuring measurable outcomes with cross-functional teams.

Qualifications

• 4+ years in growth/product with ownership of growth metrics (subscriber growth, activation, retention).
• Fluent in subscription economics (trial, paywall, LTV, churn).
• Proven rapid experimenter with design/analysis of A/B tests and holdouts.
• Data-fluent: source and prioritize from quantitative and qualitative data.
• Able to communicate clearly with engineers, design, marketing and leadership.

Responsibilities

• Own growth strategy and roadmap, translating revenue/DAU goals into bets on activation, conversion and retention.
• Lead high-velocity experimentation program with sharp hypotheses and rapid iteration.
• Remove friction in onboarding and account flows to improve completion rates and daily usage.
• Design and ship habit mechanics (planning, tracking, celebrating progress) to convert new users into daily users.
• Write PRDs detailing job to be done, opportunities, success metrics and deployment plans.

Skills

Growth strategy

Experimentation

Data-driven decisions

Subscription economics

Cross-functional collaboration

AI tooling

Tools

Amplitude

Job description

Calm is seeking a Growth Product Manager for its direct-to-consumer business to own the growth strategy and roadmap. You will drive subscriber growth, activation, revenue per user, and retention, partnering with engineering, design, marketing, data, and research to ship high-impact experiments.

You will influence top-of-funnel conversion, trial-to-paid transitions, and long-term retention, designing experiments and ensuring measurable outcomes with cross-functional teams.