Senior CRO Lead - E-commerce Growth & Experimentation
Puffy
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Benefits offered by this job
Job summary
Puffy, a Nine-figure D2C brand, seeks a Senior CRO Manager to own on-site conversion, experimentation roadmap, and merchandising direction from a central position reporting to the VP Digital Experience & Conversion. You’ll optimize pricing, bundles, and trust signals while shaping the purchase journey on a high-traffic platform.
With 5+ years in CRO and analytics, you’ll leverage GA4, FullStory, Looker/Tableau, and A/B testing to drive Revenue Per Visitor.
Qualifications
- 5+ years of CRO and high-traffic ecommerce analytics with revenue impact.
- Strong GA4 analytics, funnels and explorations; behavioral tools essential.
- End-to-end A/B/multivariate testing with statistical rigor.
- Ability to translate data into hypotheses and actionable changes.
- Excellent UI/UX judgment to improve layout, hierarchy and interaction.
- Experience with Looker/Tableau for performance analysis.
Responsibilities
- Own the experimentation roadmap end-to-end, from hypothesis to launch.
- Lead on-site conversion, pricing, bundles, and promotional psychology.
- Define and prioritize the optimization backlog with measurable impact.
- Align Design and Development on layout, imagery, and interaction.
- Present data-backed insights to senior leadership with clarity.
Skills
Tools
Job description
Puffy, a Nine-figure D2C brand, seeks a Senior CRO Manager to own on-site conversion, experimentation roadmap, and merchandising direction from a central position reporting to the VP Digital Experience & Conversion. You’ll optimize pricing, bundles, and trust signals while shaping the purchase journey on a high-traffic platform.
With 5+ years in CRO and analytics, you’ll leverage GA4, FullStory, Looker/Tableau, and A/B testing to drive Revenue Per Visitor.
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