Performance Creative Strategist for DTC Growth

Maneuver Marketing; Ireland; On-site; EUR 80,000 - 110,000; Full time

Job summary

Maneuver Marketing in Ireland is seeking a Performance Creative Strategist (AppLovin) to scale our DTC supplements brand. You’ll own the creative strategy for AppLovin across multiple SKUs, testing ideas, learning quickly, and building repeatable systems that drive profitable growth.

You’ll collaborate with Growth & Creative teams, design direct-response concepts, and influence media buying decisions. The role focuses on female 35–65 demographic, aiming to improve click-through, conversion,

Qualifications

• 5+ years in DTC performance creative, creative strategy, or growth-focused advertising.
• Strong experience developing ad concepts for paid acquisition.
• Deep familiarity with creative testing methodologies (hooks, angles, formats, messaging, and offers).

Responsibilities

• Build the AppLovin Creative Playbook and testing framework.
• Identify drivers of success and turn insights into repeatable playbooks for multiple SKUs and offers.
• Partner with media buyers to interpret creative performance and influence campaign decisions.
• Develop direct-response ad concepts designed to attract attention, communicate value, and drive action.
• Apply performance creative learnings across a portfolio of products while maintaining a disciplined testing approach.

Skills

DTC performance creative

Creative strategy

Growth-focused advertising

Direct-response advertising

Job description

Maneuver Marketing in Ireland is seeking a Performance Creative Strategist (AppLovin) to scale our DTC supplements brand. You’ll own the creative strategy for AppLovin across multiple SKUs, testing ideas, learning quickly, and building repeatable systems that drive profitable growth.

You’ll collaborate with Growth & Creative teams, design direct-response concepts, and influence media buying decisions. The role focuses on female 35–65 demographic, aiming to improve click-through, conversion,